GF Hotels & Resorts
8 Penn Center, 23rd Floor,
Philadelphia, 19103, PA,
United States
Philadelphia, 19103, PA,
United States
1 215-972-2222
Leisure and Hospitality
GF Hotels & Resorts Technographics
GF Hotels & Resorts Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GF Hotels & Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 GF Hotels & Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GF Hotels & Resorts has purchased the following applications: M3 Accounting Core for ERP Financial in 2007, UKG Pro Absence (ex Ultipro Absence Management) for Absence and Leave Management in 2022, Amadeus iHotelier (ex TravelClick iHotelier) for Reservation and Booking Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GF Hotels & Resorts is running and its propensity to invest more and deepen its relationship with M3 , UKG , SnapHire or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GF Hotels & Resorts revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GF Hotels & Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GF Hotels & Resorts Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| M3 | Legacy | M3 Accounting Core | ERP Financial | ERP Financial Management | n/a | 2007 | 2007 |
In 2007, GF Hotels & Resorts adopted M3 Accounting Core as its ERP Financial solution to centralize accounting and financial reporting across a rapidly expanding hotel portfolio. The implementation supports GF’s corporate accounting, finance, and operations teams as they manage nearly 140 assets and more than 100 properties across 31 states, enabling standardized financial processes at scale.
M3 Accounting Core is configured as the primary general ledger and property-level accounting engine, with standardized charts of accounts and templated financial reports to accelerate property onboarding. GF uses M3’s Document Imaging and the Intelligent Imaging module in conjunction with Accounting Core to scan invoices, apply automated workflows for approvals, and provide contextual drill down from financial records, reducing manual data entry and improving transactional traceability.
GF supplemented the accounting layer by deploying M3 Insight as a business intelligence and dashboard tool in 2019, enabling KPI distribution and consolidated reporting above the property level. Insight is integrated with third party data sources such as Smith Travel and brand Guest Satisfaction Scores to surface metrics like Occupancy, RevPAR, ADR, and POR for owners and asset managers, and supports shareable dashboards and automated report delivery.
Operational governance centers on standardized chart of accounts, templated reporting, and workflow rules for invoice processing and KPI dissemination, which together simplify adding new properties into M3 Accounting Core through copy and paste configuration patterns. Ownership and asset management stakeholders receive near real time dashboards and consolidated views, which reorients financial controls toward portfolio level visibility instead of isolated property reporting.
GF reports explicit time and cost savings from using Accounting Core and Insight, and plans to extend usage with the Insight mobile app to access customized dashboards, daily reports, financials, Guest Satisfaction Scores, and STR data on the go. The combined M3 Accounting Core and Insight deployment provides GF Hotels & Resorts with a cohesive ERP Financial architecture to support continued portfolio growth while maintaining standardized accounting governance.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Absence (ex Ultipro Absence Management) | Absence and Leave Management | HCM | n/a | 2022 | 2023 |
In 2022, GF Hotels & Resorts implemented UKG Pro Absence (ex Ultipro Absence Management) to centralize absence tracking and leave administration across its HR and hotel operations. The deployment addressed core Absence and Leave Management needs and used the cloud-hosted UKG Pro Absence application as the primary system of record for time-off workflows.
Configuration emphasized standard absence management modules, including PTO and vacation accrual rules, FMLA and statutory leave administration, absence plans and eligibility, employee self-service request workflows, manager approval routing, and centralized absence reporting and audit trails. The implementation applied policy-driven accrual calculations and automated notifications to operationalize approval workflows and leave balance visibility for managers and associates.
Operational alignment consolidated absence workflows that had been managed in Ultipro and ADP Workforce, tying leave data to the companys bi-weekly payroll administration cadence and HR operational tasks. Integrations and data exchanges were scoped to ensure absence records and accruals synchronized with payroll and personnel records used by HR administrators and site managers.
Governance and rollout responsibilities were vested in HR managers and site HR leaders, with administration tasks including oversight of personnel files, monitoring of FMLA cases, training of managers on absence policy enforcement, and alignment of absence workflows with hiring, onboarding, and performance management processes. The program design emphasized manager coaching, consistent policy application, and centralized administration of leave programs across GF Hotels & Resorts.
|
|
|
|
|
Applicant Tracking System | HCM |
|
2014 | 2014 |
|
|
|
|
|
Core HR | HCM |
|
2022 | 2023 |
|
|
|
|
|
Interview Scheduling | HCM |
|
2024 | 2024 |
|
|
|
|
|
Onboarding | HCM |
|
2021 | 2021 |
|
|
|
|
|
Payroll | HCM |
|
2022 | 2023 |
|
|
|
|
|
Recruiting | HCM |
|
2021 | 2021 |
|
|
|
|
|
Time and Attendance | HCM |
|
2022 | 2023 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus iHotelier (ex TravelClick iHotelier) | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, GF Hotels & Resorts implemented Amadeus iHotelier (ex TravelClick iHotelier) as its Reservation and Booking Management solution to power direct bookings on the corporate website. Amadeus iHotelier is positioned as the primary web booking engine and reservation workflow platform that handles consumer-facing booking flows and online checkout on gfhotels.com.
The implementation emphasized standard Reservation and Booking Management capabilities, including the web booking engine, reservation lifecycle management, rate plan configuration, inventory controls, and booking confirmation workflows. Configuration work included mapping rate plans and availability to the website booking widgets, customizing the booking flow to match the companys e-commerce policies, and enabling automated confirmation and reservation tracking for guest communications.
Operationally the system is integrated into the companys direct booking flow and central reservations function on the website, supporting e-commerce, reservations, revenue management, and marketing teams in the United States. The deployment concentrates on consolidating online availability and rate publication for direct channels, with channel allocation logic applied within the booking engine to coordinate distribution.
Governance was implemented through centralized rate and inventory controls and role based access for e-commerce and reservations users, aligning booking engine configuration with corporate pricing and distribution policies. Ongoing operations rely on application configuration and channel management controls to maintain website availability and consistent booking workflows using Amadeus iHotelier.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at GF Hotels & Resorts
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GF Hotels & Resorts Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD GF Hotels & Resorts Technographics
GF Hotels & Resorts is a Leisure and Hospitality organization based in United States,
with around 5500 employees and annual revenues of $650.0 million.
GF Hotels & Resorts operates a diverse technology stack with applications such as
M3 Accounting Core, UKG Pro Absence (ex Ultipro Absence Management) and Amadeus iHotelier (ex TravelClick iHotelier),
covering areas like ERP Financial, Absence and Leave Management and Reservation and Booking Management.
GF Hotels & Resorts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as M3, UKG and Amadeus IT Group.
GF Hotels & Resorts recently adopted applications including
WizeHire Interview Scheduling in 2024, UKG Pro Absence (ex Ultipro Absence Management) in 2022 and ADP Workforce Now in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GF Hotels & Resorts’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GF Hotels & Resorts’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GF Hotels & Resorts technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.