Gire SA
Av. Caseros 3572,
Buenos Aires, C1263AAR,
Argentina
Buenos Aires, C1263AAR,
Argentina
54 11 4324-1500
Banking and Financial Services
Gire SA Technographics
Gire SA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gire SA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Gire SA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gire SA has purchased the following applications: Oracle Analytics Cloud for Analytics and BI in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017, Doppler for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gire SA is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gire SA revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gire SA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gire SA Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Gire SA engaged Oracle Consulting to deploy Oracle Analytics Cloud to develop a customer behavior scorecard built from existing unstructured data sources. The project used Oracle Analytics Cloud in the Analytics and BI category and paired it with Oracle Big Data Cloud to centralize and pre-process unstructured feeds prior to analytics.
Configuration focused on data ingestion pipelines, semantic modeling, interactive dashboards, and scorecard generation capabilities. Oracle Analytics Cloud was configured for visual analytics, ad hoc exploration, and scheduled scorecard reporting, while the Big Data Cloud hosted raw unstructured data and batch processing workflows for feature extraction.
Integrations were explicitly concentrated on Oracle Big Data Cloud as the analytics data lake, with ingestion connectors to Gire SA source systems for unstructured feed capture and downstream transformation into analytic-ready datasets. The implementation targeted customer analytics and commercial decisioning use cases, enabling the customer behavior scorecard to surface insights into customer segments and behavioral indicators.
Oracle Consulting led the build, establishing data governance controls for unstructured inputs, validation rules for scorecard metrics, and phased rollout workflows with stakeholder validation gates. Governance work included cataloging data sources, formalizing scorecard definitions, and operationalizing scheduled refresh and distribution processes to embed the Oracle Analytics Cloud scorecard into Gire SA business workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Gire SA deployed Adobe Connect as an embedded conferencing capability on its corporate website. The deployment positions Adobe Connect to deliver Audio Video and Web Conferencing for both customer-facing interactions and internal virtual sessions across the organization.
The Adobe Connect implementation is configured to provide standard web conferencing capabilities common to the category, including hosted meeting rooms, webinar delivery, screen sharing, session recording, participant management, and moderated Q&A workflows. Adobe Connect is surfaced through the public site to enable web-delivered access without separate client installation, aligning with browser-based conferencing and virtual classroom patterns.
Operational coverage focuses on customer engagement, corporate communications, and staff training within the banking environment, with governance practices centered on scheduling controls, user access policies, session moderation, and recording management to meet financial services compliance expectations. The implementation narrative emphasizes Gire SA Adobe Connect Audio Video and Web Conferencing as an integrated platform for synchronous customer and employee interactions delivered via the company website.
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Doppler | Legacy | Doppler | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Gire SA implemented Doppler on their website. The deployment established Doppler as the bank's Marketing Automation platform for digital marketing and customer communications, aligning email outreach and on-site messaging with corporate web channels.
Configuration emphasized core Marketing Automation capabilities such as campaign creation and scheduling, responsive email templates, audience segmentation and list management, and automated autoresponder workflows. The implementation embedded Doppler subscription forms and tracking scripts into Gire SA's public site for lead capture and behavioral tracking, enabling campaign-triggered sends based on on-site activity.
Operational ownership resides with the marketing and digital channels teams within Gire SA's Argentina operations, with governance processes focused on campaign approvals, consent management and suppression lists, and template control to enforce brand and compliance standards. Doppler is used to manage marketing and customer communications workflows, providing centralized subscriber management, campaign orchestration, and web-to-email data flows for ongoing campaign execution.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Gire SA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Gire SA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gire SA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gire SA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Gire SA Technographics
Gire SA is a Banking and Financial Services organization based in Argentina,
with around 700 employees and annual revenues of $100.0 million.
Gire SA operates a diverse technology stack with applications such as
Oracle Analytics Cloud, Adobe Connect and Doppler,
covering areas like Analytics and BI, Audio Video and Web Conferencing and Marketing Automation.
Gire SA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Adobe Systems and Doppler.
Gire SA recently adopted applications including
Salesforce Sales Cloud in 2021, Microsoft 365 in 2020 and Pathwire MailJet in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gire SA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gire SA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gire SA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.