Southampton, SO31 1BB,
United Kingdom
Glasses2You United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Glasses2You United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Glasses2You United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Glasses2You United Kingdom has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, WordPress for Web Content Management in 2013, Madgicx for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Glasses2You United Kingdom is running and its propensity to invest more and deepen its relationship with Visa , Automattic , Madgicx or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Glasses2You United Kingdom revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Glasses2You United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2013 | 2013 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Madgicx | Legacy | Madgicx | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Glasses2You United Kingdom implemented Madgicx, a Digital Advertising Platform, to execute a full-funnel e-commerce marketing strategy focused on acquisition, retargeting, and retention and to support expansion into additional European markets. The deployment centered on applying the platform for campaign orchestration across the customer lifecycle, aligning paid social and search tactics with direct e-commerce conversion objectives.
Configuration work emphasized automated campaign management, audience segmentation and dynamic creative workflows typical of a Digital Advertising Platform, including automated bidding and budget optimization, performance analytics, and multi-campaign testing to accelerate learning loops. Madgicx was used to centralize campaign decisioning and to operationalize targeting rules that bridged acquisition and retention audiences.
Operational ownership remained within the marketing and e-commerce function at Glasses2You United Kingdom, with rollout priorities set around market expansion in Europe and scaling ad spend where performance warranted. Governance focused on campaign-level budget controls and creative approval workflows to maintain consistency across markets while allowing rapid bid and audience adjustments.
According to the vendor case study, the implementation produced rapid performance improvements, with ROAS doubling in days and after three months delivering a 2x increase in spend, a 1.5x ROAS, and a 36% decrease in cost-per-purchase. Madgicx was cited as the platform driving those outcomes as part of Glasses2You United Kingdoms Digital Advertising Platform strategy.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||