AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Glasses2You United Kingdom Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Visa Legacy Visa Authorize.Net Payment Processing ERP Financial Management n/a 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WordPress Web Content Management Content Management n/a 2013 2013
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Madgicx Legacy Madgicx Digital Advertising Platform CRM n/a 2021 2021
In 2021, Glasses2You United Kingdom implemented Madgicx, a Digital Advertising Platform, to execute a full-funnel e-commerce marketing strategy focused on acquisition, retargeting, and retention and to support expansion into additional European markets. The deployment centered on applying the platform for campaign orchestration across the customer lifecycle, aligning paid social and search tactics with direct e-commerce conversion objectives. Configuration work emphasized automated campaign management, audience segmentation and dynamic creative workflows typical of a Digital Advertising Platform, including automated bidding and budget optimization, performance analytics, and multi-campaign testing to accelerate learning loops. Madgicx was used to centralize campaign decisioning and to operationalize targeting rules that bridged acquisition and retention audiences. Operational ownership remained within the marketing and e-commerce function at Glasses2You United Kingdom, with rollout priorities set around market expansion in Europe and scaling ad spend where performance warranted. Governance focused on campaign-level budget controls and creative approval workflows to maintain consistency across markets while allowing rapid bid and audience adjustments. According to the vendor case study, the implementation produced rapid performance improvements, with ROAS doubling in days and after three months delivering a 2x increase in spend, a 1.5x ROAS, and a 36% decrease in cost-per-purchase. Madgicx was cited as the platform driving those outcomes as part of Glasses2You United Kingdoms Digital Advertising Platform strategy.
IT Decision Makers and Key Stakeholders at Glasses2You United Kingdom
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Glasses2You United Kingdom Executives
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FAQ - APPS RUN THE WORLD Glasses2You United Kingdom Technographics

Glasses2You United Kingdom is a Retail organization based in United Kingdom, with around 10 employees and annual revenues of $1.0 million.

Glasses2You United Kingdom operates a diverse technology stack with applications such as Visa Authorize.Net, WordPress and Madgicx, covering areas like Payment Processing, Web Content Management and Digital Advertising Platform.

Glasses2You United Kingdom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Visa, Automattic and Madgicx.

Glasses2You United Kingdom recently adopted applications including Madgicx in 2021, Visa Authorize.Net in 2020 and WordPress in 2013, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Glasses2You United Kingdom’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Glasses2You United Kingdom’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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