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Global Traffic Network UK Technographics
Global Traffic Network UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Global Traffic Network UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Global Traffic Network UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global Traffic Network UK has purchased the following applications: Infor SunSystems for ERP Financial in 2011, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global Traffic Network UK is running and its propensity to invest more and deepen its relationship with Infor , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global Traffic Network UK revenues, which have grown to $42.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global Traffic Network UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Global Traffic Network UK Tech Stack and Enterprise Applications
Global Traffic Network UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2011 | 2012 |
In 2011, Global Traffic Network UK implemented Infor SunSystems as its ERP Financial platform to centralize core finance and accounting operations. The deployment was positioned to provide a consistent financial backbone for the media company, supporting statutory reporting, multi-currency accounting and day to day transactional finance activities across the organization.
The Infor SunSystems implementation emphasized core financial management capabilities typical of ERP Financial deployments, including general ledger consolidation, accounts payable and receivable processing, cash management and financial reporting. Configuration work focused on chart of accounts rationalization, period close orchestration and role based access controls within Infor SunSystems to streamline month end workflows and audit traces.
The Infor SunSystems environment operated alongside Vision and Microsoft Dynamic GP in the company environment, reflecting a heterogeneous financial application landscape. This coexistence supported handoffs between transactional systems and the central financial ledger, with Infor SunSystems serving as the primary ERP Financial system for consolidated reporting and control in the United Kingdom.
Governance concentrated on centralized finance processes, standardized accounting procedures and formalized change control for the Infor SunSystems instance, enabling consistent financial governance across the finance function. The deployment of Infor SunSystems positioned Global Traffic Network UK to unify core accounting processes and reporting under a single ERP Financial platform.
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Global Traffic Network UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Global Traffic Network UK deployed Automattic Jetpack CRM on its website, adopting the application as its primary CRM for customer and audience contact management. The implementation is centered on web‑embedded lead capture and centralized contact records, aligning CRM workflows with the company website to collect and consolidate inbound audience and commercial contacts.
The Automattic Jetpack CRM implementation includes core CRM capabilities such as contact management, web lead capture forms, email campaign capability, segmentation and activity timeline tracking, configured to support marketing and commercial outreach. Automattic Jetpack CRM is used to maintain customer profiles, track engagement events captured from the site, and manage targeted communications and lists.
Operational coverage focuses on marketing, audience development and commercial teams that require real time access to web-sourced leads and contact histories, with the CRM instrumenting the website front end for direct capture of enquiries and subscriptions. The deployment architecture is web‑centric, with the CRM instance integrated into the public site workflow to route leads into team queues and to persist contact data for downstream outreach.
Governance and workflow changes emphasized centralizing contact ownership and standardizing lead triage between editorial and commercial functions, including naming conventions and activity logging for cross-team visibility. The narrative centers on Automattic Jetpack CRM as the CRM solution that unifies website lead capture and contact lifecycle management for Global Traffic Network UK.
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IT Decision Makers and Key Stakeholders at Global Traffic Network UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Financial Controller | Director | Finance | |
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Operations Director | Director | Finance | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Global Traffic Network UK Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||