GMG AMERICAS
120 Industrial Park Rd.,
Hingham, 2043, MA,
United States
Hingham, 2043, MA,
United States
1 781-740-4077
Distribution
GMG AMERICAS Technographics
GMG AMERICAS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GMG AMERICAS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 GMG AMERICAS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GMG AMERICAS has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2003, Microsoft 365 for Collaboration in 2021, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GMG AMERICAS is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GMG AMERICAS revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GMG AMERICAS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GMG AMERICAS Tech Stack and Enterprise Applications
GMG AMERICAS ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2003 | 2003 |
In 2003, GMG AMERICAS implemented Intuit Quickbooks Enterprise. The deployment positioned Intuit Quickbooks Enterprise as the ERP Financial backbone to centralize the companys finance and distribution accounting, linking transactional finance, order accounting, and inventory valuation for a mid-market distributor in the United States.
Configuration emphasized core ERP Financial modules common to QuickBooks Enterprise, including general ledger configuration, accounts payable, accounts receivable, order-to-cash invoicing, purchase-to-pay workflows, and inventory costing and valuation controls tailored for distribution operations. The implementation used multi-user bookkeeping and role-based access to support concurrent transaction processing, standardized chart of accounts mapping, and routine financial close and reporting processes.
Operational ownership rested with finance and accounting, with the system supporting purchasing and warehouse transaction capture to align operational and financial records. Governance focused on segregation of duties through defined user roles, approval workflows for payables and purchasing, and documented procedures for month-end reconciliation and audit trail maintenance. Training and phased module rollout were used to embed new workflows and ensure consistent use across sites within the United States.
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GMG AMERICAS Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, GMG AMERICAS deployed Microsoft 365 to centralize collaboration and productivity across its distribution operations. The company is using Microsoft 365 on their website and operates a centralized Microsoft 365 tenant to provision users, manage corporate email, and publish SharePoint content for internal and external consumption, linking web-facing content to the Collaboration platform.
The Microsoft 365 implementation includes Exchange Online for email, Microsoft Teams for real-time communication, SharePoint Online for document management and intranet content, OneDrive for user file storage, and the Office productivity suite, aligning Microsoft 365 Collaboration with sales, operations, and corporate functions. Identity and access control are handled through Azure Active Directory with role-based administration, user provisioning workflows, and standard security controls such as multifactor authentication to govern collaboration and information sharing.
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GMG AMERICAS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, GMG AMERICAS implemented Hotjar on its public website to support Customer Experience analytics and qualitative user research. The Hotjar implementation is delivered as a client-side JavaScript snippet embedded across key pages of gmgcolor.com, establishing Hotjar as the primary browser-based observational tool for site behavior capture.
The deployment leverages core Customer Experience modules common to Hotjar, including session recordings, heatmaps, conversion funnels and on-page feedback surveys, configured with sampling controls and recording filters to focus on critical visitor flows. Configuration emphasizes event-targeted surveys and form interaction tracking to surface qualitative insights alongside behavioral heatmaps.
Operational ownership is centered with web, marketing and product stakeholders who consume Hotjar outputs for UX and content decisions on the site. Governance practices documented for the rollout include script management within the site tagging strategy, scoped page rollout, and defined data retention, consent and sampling settings to align Hotjar use with privacy and operational controls.
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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GMG AMERICAS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GMG AMERICAS
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Marketing Manager | Manager | Marketing | |
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Director of Strategic Accounts | Director | Finance | |
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Business Director - Latin America | Director | Operations | |
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Apps Being Evaluated by GMG AMERICAS Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GMG AMERICAS IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GMG AMERICAS digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GMG AMERICAS Technographics
GMG AMERICAS is a Distribution organization based in United States,
with around 80 employees and annual revenues of $10.0 million.
GMG AMERICAS operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Microsoft 365 and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
GMG AMERICAS has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Microsoft and Contentsquare.
GMG AMERICAS recently adopted applications including
Microsoft 365 in 2021, ClickDimensions Marketing Automation in 2021 and Microsoft Azure CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GMG AMERICAS’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GMG AMERICAS’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GMG AMERICAS technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.