GN US
900 Chelmsford St,,
Lowell, 1851, MA,
United States
Lowell, 1851, MA,
United States
1 978-970-3870
Manufacturing
GN US Technographics
GN US Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GN US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 GN US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GN US has purchased the following applications: Amazon Pay for Payment Processing in 2022, HappyFox Chat for Chatbots and Conversational AI in 2022, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GN US is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Klarna , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GN US revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GN US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GN US Tech Stack and Enterprise Applications
GN US ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, GN US implemented Amazon Pay on their website as a Payment Processing component to manage online customer payments, using Amazon Web Services (AWS) as the vendor context for the deployment. The implementation placed Amazon Pay directly into the public checkout flow on jabra.com, establishing the payment method as a primary digital wallet and card processing option for web transactions.
The Amazon Pay implementation focused on standard Payment Processing capabilities, including checkout payment authorization, wallet tokenization, and online payment capture workflows. Configuration work centered on embedding Amazon Pay widgets and API calls into the site checkout, aligning front end payment flows with server side authorization routines and order creation processes.
Operational coverage was centered on the e-commerce website, affecting digital commerce, payments operations, and customer service workflows that handle order inquiries and refunds. Integrations were limited to the website checkout and back end order management flows, with Amazon Pay responsible for payment credential handling and authorization orchestration.
Governance changes consolidated payment handling under the digital commerce and payments teams, updating checkout acceptance criteria, dispute handling procedures, and vendor access controls to reflect Amazon Pay transaction flows. Amazon Pay is the listed payment application in use for GN US, and the Payment Processing role is confined to their web storefront implementation.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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GN US AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HappyFox | Legacy | HappyFox Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, GN US deployed HappyFox Chat on its website. GN US uses the HappyFox Chat application in the Chatbots and Conversational AI category to provide a front-end web chat interface for customer support and pre-sales inquiries. The deployment is implemented as an embedded site chat widget, surfacing conversational workflows and routing sessions into either automated messaging or live agent queues.
Functionally the HappyFox Chat implementation aligns with standard Chatbots and Conversational AI capabilities, including automated messaging, canned responses, session routing, and agent handoff workflows to support customer service and digital channels teams. Operational scope focuses on on-site customer engagement, with governance centered on chat workflow configuration, scripted conversation content management, and agent queue administration by support management. This configuration positions HappyFox Chat as GN US's Chatbots and Conversational AI solution for customer support on its corporate website.
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Predictive Analytics | AI-Powered Application |
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2023 | 2023 |
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GN US Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, GN US implemented Cisco Webex Meetings. The deployment delivers a web and browser oriented conferencing layer, with Cisco Webex Meetings falling under Audio Video and Web Conferencing and serving both customer engagement and internal collaboration use cases for the manufacturing organization.
Implementation focused on core conferencing modules typical of the category, including video and audio conferencing, screen sharing, meeting scheduling and join flows, and cloud recording. Cisco Webex Meetings is exposed through web client interfaces and embedded meeting pages, enabling browser based access and standard meeting templates configured for recurring product demonstrations and customer calls.
The application is integrated on the GN US website to provide direct meeting access and public facing join flows, positioning Cisco Webex Meetings as the primary customer touchpoint for live demos and remote engagement. Operational coverage centers on US based corporate operations, where the platform is used to connect external customers and internal stakeholders without documented on premise integration into other enterprise systems.
Governance and operational control were centralized with corporate IT, which managed account provisioning, meeting access controls, and standardized meeting configurations to align with corporate collaboration policies. Deployment emphasis remained on secure, consistent web delivered conferencing and managed administrative settings rather than bespoke system integrations.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2023 | 2023 |
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GN US Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2012 | 2012 |
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GN US eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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GN US CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Customer Experience, Customer Data Platform | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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GN US ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2022 | 2022 |
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GN US IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at GN US
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GN US Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GN US IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GN US digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GN US Technographics
GN US is a Manufacturing organization based in United States,
with around 2000 employees and annual revenues of $500.0 million.
GN US operates a diverse technology stack with applications such as
Amazon Pay, HappyFox Chat and Cisco Webex Meetings,
covering areas like Payment Processing, Chatbots and Conversational AI and Audio Video and Web Conferencing.
GN US has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), HappyFox and Cisco Systems.
GN US recently adopted applications including
Mavim ProcessVerse AI Analytics in 2023, Mavim ProcessVerse Collaboration in 2023 and Amazon Pay in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GN US’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GN US’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GN US technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.