GO Outdoors LTD
Edinburgh House, Hollinsbrook Way, Pilsworth,
Bury, BL9 8RR,
United Kingdom
Bury, BL9 8RR,
United Kingdom
44 33 0008 1555
Retail
GO Outdoors LTD Technographics
GO Outdoors LTD Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GO Outdoors LTD and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2400 GO Outdoors LTD employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GO Outdoors LTD has purchased the following applications: Infor SunSystems for ERP Financial in 2011, Oracle OBIEE for Analytics and BI in 2012, Amplience for Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GO Outdoors LTD is running and its propensity to invest more and deepen its relationship with Infor , Klarna , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GO Outdoors LTD revenues, which have grown to $471.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GO Outdoors LTD intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GO Outdoors LTD Tech Stack and Enterprise Applications
GO Outdoors LTD ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, GO Outdoors LTD deployed Infor SunSystems as its ERP Financial application to support treasury and core finance operations for the United Kingdom retail business. The deployment centered on finance team workflows with direct operational ownership by the corporate treasury group and involved regular supervision and operational control at head office and store levels.
Infor SunSystems was configured to manage sales ledger and purchase ledger processing, nominal account journal posting, bank reconciliation and payroll interface support, reflecting standard ERP Financial module usage. Configuration emphasis included automated reconciliation rules and journal templates to correct unbalanced store transactions and to transfer balanced entries into the SunSystems nominal ledger.
Banking integration was implemented as a daily operational cadence, with bank statements downloaded from Barclay.net and imported into Infor SunSystems for reconciliation, auto matching of Direct Debits, and posting of journal debit and credit entries. Treasury payment workflows were incorporated for BACS, CHAPS and international payments, and journals were used to allocate BACS payments and cheques to relevant sales ledger accounts.
Operational coverage extended across stores, head office finance, marketing and group sales where giftcard preloads were maintained via spreadsheet and reconciled before month end posting into SunSystems. Governance practices included weekly balancing of sales and banking transactions, month end reconciliation for VAT reclaim using Paid Out and Paid In submissions from stores, petty cash control at head office, and credit control procedures for matching incoming payments and chasing overdue accounts.
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Payment Processing | ERP |
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2020 | 2020 |
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GO Outdoors LTD Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2012 | 2012 |
In 2012, GO Outdoors LTD implemented Oracle OBIEE, deploying Oracle OBIEE as its Analytics and BI platform to deliver merchandising intelligence. The initial implementation built reporting dashboards that were utilised by the Merchandising team, consolidating subject area reporting for assortment, pricing, and inventory visibility for merchandisers. The work used OBIEE semantic modeling and dashboard catalog configuration to create standardized subject areas and consistent metric definitions across merchandising reports.
Configuration focused on authoring interactive dashboards, scheduled reporting, and role based access controls within Oracle OBIEE to support Merchandising workflows. Operational coverage was the Merchandising function within GO Outdoors LTD, with the OBIEE BI Server and presentation catalog structured to provide repeatable analysis and self service consumption for merchandising users. Governance and rollout centered on controlled dashboard publishing and user provisioning to enforce a single source of truth for merchandising reporting.
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GO Outdoors LTD Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amplience | Legacy | Amplience | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, GO Outdoors LTD implemented Amplience to manage content on its public website. Amplience was deployed as the companys Content Management platform to centralize web merchandising and marketing content, providing a cloud hosted, API first delivery model and centralized rich media asset management.
Configuration focused on content modeling, content staging, approval workflows and editorial version control to support merchandising and marketing teams. The implementation uses Amplience content APIs for site rendering and supports governance through role based authoring and staged rollout processes, aligning Content Management capabilities with GO Outdoors LTDs online merchandising and editorial operations.
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GO Outdoors LTD eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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GO Outdoors LTD CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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GO Outdoors LTD ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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GO Outdoors LTD PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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GO Outdoors LTD IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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GO Outdoors LTD CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at GO Outdoors LTD
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Finance | Director | Finance | |
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Head of Financial Planning and Analysis | Director | Finance | |
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Head of IT Infrastructure | Director | IT | |
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Apps Being Evaluated by GO Outdoors LTD Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GO Outdoors LTD IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GO Outdoors LTD digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GO Outdoors LTD Technographics
GO Outdoors LTD is a Retail organization based in United Kingdom,
with around 2400 employees and annual revenues of $471.0 million.
GO Outdoors LTD operates a diverse technology stack with applications such as
Infor SunSystems, Oracle OBIEE and Amplience,
covering areas like ERP Financial, Analytics and BI and Content Management.
GO Outdoors LTD has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Oracle and Amplience.
GO Outdoors LTD recently adopted applications including
Kibo Unified Commerce in 2021, HERO in 2021 and Bazaarvoice in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GO Outdoors LTD’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GO Outdoors LTD’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GO Outdoors LTD technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.