Godfreys
Godfreys Technographics
Godfreys Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Godfreys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Godfreys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Godfreys has purchased the following applications: Pronto XI ERP for ERP Financial in 2017, Humanforce Rostering and Scheduling for Workforce Scheduling in 2014, FreeWheel Demandsuite for Agency Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Godfreys is running and its propensity to invest more and deepen its relationship with Pronto Software , Block (ex Square, Inc) , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Godfreys revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Godfreys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Godfreys Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pronto Software | Legacy | Pronto XI ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Godfreys implemented Pronto XI ERP as its cloud-based business management platform. The deployment targeted the retailer’s core operating footprint across Australia and New Zealand, supporting 222 branded retail stores and over 500 staff, and was selected specifically to meet requirements for an agile, scalable ERP Financial solution with a fully managed 24/7 service model.
Pronto XI ERP was configured to manage end-to-end retail operations, with functional modules covering financials, warehouse and inventory management, sales order processing, product life cycle controls and Business Intelligence capabilities. The web-based user interface was enabled for desktops, tablets and mobile devices to give store and field staff rapid access to product information, customer queries and sales updates, and the implementation included customizations to reflect Godfreys’ company-owned product range and third party brand catalogues.
The program emphasized connectivity and operational coverage, with requirements for fast and seamless integration with third-party businesses and supply chain partners to support merchandising and stock availability. Operational scope included point-of-sale and head office workflows, inventory replenishment and distribution processes, and role-based access for sales, store operations and corporate finance teams to ensure consistent transaction flows across channels.
Governance was structured around a cloud managed service relationship with the vendor Pronto Software, removing the need for new on-premises hardware and in-house database and operating system management. The rollout was described as smooth, with the vendor team acting as an extension of Godfreys’ IT function, and the delivered Business Intelligence and web access capabilities were highlighted as enabling faster, more informed operational decision making.
|
 |
|
|
Payment Processing | ERP Financial Management |
|
2018 | 2018 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2021 | 2021 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Rostering and Scheduling | Workforce Scheduling | HCM | n/a | 2014 | 2015 |
In 2014, Godfreys implemented Humanforce Rostering and Scheduling. The retail company applied the Humanforce Rostering and Scheduling solution within its Australian operations to support building rosters and Time Target management for a 500 employee workforce, aligning scheduling to retail trading patterns and staff availability.
The deployment leveraged core Workforce Scheduling capabilities, including shift pattern configuration, roster generation, availability and overtime constraints, and period-based time target tracking. Humanforce Rostering and Scheduling was configured to automate roster publishing, enable shift swapping and manager sign-off workflows, and enforce roster rules and staff entitlements through configurable constraint logic.
Architecturally the implementation centralized roster administration with manager level controls for local adjustments, providing a single scheduling authority while preserving store level flexibility. Operational coverage focused on store level scheduling and head office planning across Australia, enabling roster creation, approvals, and auditability in support of retail operations.
Governance emphasized formal approval workflows, manager accountability for Time Target adherence, and controlled roster change processes to maintain compliance and schedule integrity. The implementation narrative concentrates on operationalizing roster building and Time Target management through Humanforce Rostering and Scheduling within Godfreys, using Workforce Scheduling functionality to standardize scheduling practices across its retail footprint.
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Godfreys implemented FreeWheel Demandsuite as its Agency Management solution on its website. The deployment uses FreeWheel, A Comcast Company, FreeWheel Demandsuite to centralize digital advertising demand orchestration and campaign delivery for the retail site.
The implementation configured core Agency Management capabilities typical for the category, including campaign management, inventory controls, yield and priority handling, and consolidated reporting workflows. FreeWheel Demandsuite was embedded on site pages to enable centralized campaign configuration and demand orchestration by the digital marketing team.
Operational scope is focused on Godfreys ecommerce and marketing functions across the Australian site, with the platform governing ad inventory allocation and campaign setup processes. Governance changes emphasized central control of campaign creation and reporting handoff to marketing, aligning online ad operations under FreeWheel Demandsuite without naming additional system integrations.
|
|
|
|
|
Asset Performance Management | ERP Services and Operations |
|
2017 | 2017 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2013 | 2013 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce | eCommerce |
|
2012 | 2012 |
|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2019 | 2019 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Advanced Planning and Scheduling | SCM |
|
2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2017 | 2017 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
|
|
|
|
IT Service Management | ITSM |
|
2017 | 2017 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Godfreys
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Godfreys Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Godfreys IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Godfreys digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Godfreys Technographics
Godfreys is a Retail organization based in Australia,
with around 500 employees and annual revenues of $120.0 million.
Godfreys operates a diverse technology stack with applications such as
Pronto XI ERP, Humanforce Rostering and Scheduling and FreeWheel Demandsuite,
covering areas like ERP Financial, Workforce Scheduling and Agency Management.
Godfreys has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Pronto Software, Humanforce and FreeWheel, A Comcast Company.
Godfreys recently adopted applications including
FreeWheel Demandsuite in 2022, Teads Platform in 2022 and Amazon Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Godfreys’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Godfreys’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Godfreys technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.