Kolding, 6000,
Denmark
Golden Planet Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Golden Planet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Golden Planet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Golden Planet has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Golden Planet for Marketing Analytics in 2020, Hetzner for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Golden Planet is running and its propensity to invest more and deepen its relationship with Google , Golden Planet , Hetzner or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Golden Planet revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Golden Planet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Golden Planet | Legacy | Golden Planet | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Golden Planet deployed Golden Planet as a Marketing Analytics application on its corporate website. Golden Planet was implemented to provide marketing analytics capabilities for the company, instrumenting web behavior and campaign measurement for the marketing function.
The implementation emphasized standard Marketing Analytics modules, including event tagging, pageview and session capture, conversion tracking, and dashboarding for campaign and visitor behavior reporting. Configuration work focused on consistent event naming and a lightweight client-side instrumentation approach embedded in site templates, with a data layer alignment to support reliable event capture and reporting.
Operational coverage was scoped to the corporate site at https://www.goldenplanet.com/, with measurement applied to marketing channels, landing pages, and contact forms used by the professional services business. Governance centered on marketing owners who managed tagging priorities, rollout sequencing, and reporting views, supported by documentation of event schemas and reporting definitions. The Golden Planet application therefore serves as the primary Marketing Analytics capability on the company website.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hetzner | Legacy | Hetzner | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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