Gong
201 Spear St. 13th Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 650-276-3068
Professional Services
Gong Technographics
Gong Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gong and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1781 Gong employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gong has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Sandler PerformanceIQ for Performance and Goal Management in 2020, Pinecone AI for AI Database in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gong is running and its propensity to invest more and deepen its relationship with Oracle , Sandler Training , Pinecone or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gong revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gong intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gong Tech Stack and Enterprise Applications
Gong ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Gong implemented Oracle NetSuite ERP to centralize core financial operations and support finance and revenue systems at scale. The Oracle NetSuite ERP deployment addressed ERP Financial needs across the company, aligning billing, order management, and accounting workflows for a 1100 employee professional services firm.
The implementation emphasized core Order-to-Cash and Procure-to-Pay functional areas, leveraging out of the box NetSuite functionality alongside targeted customizations, scripting, saved searches, workflows, and role based permissions. Configured capabilities included NetSuite Billing Schedules, consolidated invoicing, configurable forms and records, and custom reports to support transactional reporting and audit readiness.
Integrations were built between Oracle NetSuite ERP and Salesforce for transactional information exchange, banking systems for payment application, Paystand for payment processing, and Avalara for tax calculations. The integration scope spanned Finance, Sales Operations, and HR touch points, with the IT Finance Systems Engineer partnering with those functions to define requirements, data flows, and reconciliation points.
Governance was formalized through controlled configuration change processes, standardized workflows for fields, roles, forms, saved searches, and reports, and comprehensive technical documentation covering existing and new customizations, scripts, and workflows. The deployment followed a full SDLC orientation where the IT Finance Systems Engineer organized project phases, trained stakeholders on building reports and searches, and maintained NetSuite in a clean and organized audit ready state.
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Gong HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sandler Training | Legacy | Sandler PerformanceIQ | Performance and Goal Management | HCM | n/a | 2020 | 2020 |
In 2020 Gong engaged Sandler Training and deployed Sandler PerformanceIQ for Performance and Goal Management across its sales organization. Sandler delivered a sales methodology and a reinforcement coaching program to establish a repeatable sales playbook and improve the buyer experience across sales and CRM functions.
Sandler PerformanceIQ was used to operationalize ongoing reinforcement, enabling measurement, behavioral benchmarking, and continuous coaching cadence after the initial training engagement. Module usage is inferred to include seller behavior assessment, coaching assignments, and progress tracking, reflecting standard Performance and Goal Management capabilities for monitoring and reinforcing goal-aligned behaviors.
The implementation aligned Sandler PerformanceIQ with Gong’s sales workflows to embed the Sandler methodology into opportunity execution and seller coaching loops. Operational scope was concentrated on the sales organization and CRM-related processes, with configuration emphasis on standardized playbook steps and measurable seller behaviors.
Governance and rollout emphasized sustained reinforcement through coaching cycles and role-based accountability, creating centralized playbook ownership and routine benchmarking of seller performance. The engagement targeted more consistent sales execution and an improved buyer experience through ongoing use of Sandler PerformanceIQ.
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Gong AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pinecone | Legacy | Pinecone AI | AI Database | AI Development | n/a | 2020 | 2020 |
In 2020, Gong deployed Pinecone AI as the core vector database for its Smart Trackers product to detect and classify concepts in customer conversations across the United States. Pinecone AI is used as the AI Database foundation for Gong's revenue intelligence workflows, linking conversation-derived embeddings to concept classification and ongoing tracker logic.
The implementation configures Pinecone AI to index and persist billions of sentence embeddings generated from Gong conversation transcripts, providing vector similarity search and semantic retrieval capabilities that power concept detection and classification in Smart Trackers. Pinecone AI functions as the primary vector index and retrieval layer within Gong's inference and analytics pipeline, supporting semantic search and real-time concept matching at scale.
The partnership included a move to Pinecone serverless, enabling elastic storage of billions of sentence embeddings and removing traditional capacity management for the vector store. Operational coverage is focused in the United States and the deployment supports revenue intelligence, sales operations, and customer-facing analytics functions within Gong.
The partnership move to Pinecone serverless delivered a reported 10x cost reduction for the sentence embedding workload, and the engagement emphasized serverless scaling and cost efficiency as primary operational objectives. Governance and rollout were coordinated with Pinecone to embed the AI Database into Smart Trackers, aligning vector index management and model output consumption with Gong product release and data workflows.
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AI Model Deployment and Monitoring | AI Development |
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2021 | 2021 |
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Gong AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Gong Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Online Meeting Scheduling | Collaboration |
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2016 | 2016 |
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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Gong Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2025 | 2025 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Gong eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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Gong CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Sales Engagement | CRM |
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2017 | 2017 |
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Gong EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2022 | 2022 |
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Gong ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Incident Management | ITSM |
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2018 | 2018 |
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Gong TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Gong PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2017 | 2017 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2017 | 2017 |
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Test Automation Platform | PaaS |
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2024 | 2024 |
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Gong IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Data Warehouse Appliance | IaaS |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Gong
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Revenue Controller | Director | Finance | |
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Sr Director of Product Management | Director | Operations | |
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Co-Founder and Chief Product Officer | CXO | Operations | |
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VP | Head of Information Technology | VP | Finance | |
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Senior Director of Product Management | Director | Operations | |
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Director of Engineering | Director | R&D | |
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Apps Being Evaluated by Gong Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gong IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gong digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Gong Technographics
Gong is a Professional Services organization based in United States,
with around 1781 employees and annual revenues of $300.0 million.
Gong operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Sandler PerformanceIQ and Pinecone AI,
covering areas like ERP Financial, Performance and Goal Management and AI Database.
Gong has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Sandler Training and Pinecone.
Gong recently adopted applications including
Ironclad AI CLM in 2025, Ironclad Repository in 2025 and Zoominfo Platform in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gong’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gong’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gong technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.