Vancouver, V6C 1V5, BC,
Canada
good natured Products Technographics
good natured Products Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by good natured Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 191 good natured Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that good natured Products has purchased the following applications: Google Pay for Payment Processing in 2020, Hubspot Live Chat for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems good natured Products is running and its propensity to invest more and deepen its relationship with Google , Apple , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing good natured Products revenues, which have grown to $63.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for good natured Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
good natured Products Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 Good Natured Products implemented Google Pay as a Payment Processing option on its website, integrating the Google Pay digital wallet into ecommerce checkout flows to accept tokenized card payments. The move placed Google Pay within the company payment stack to support online order capture and the payments function for the web storefront.
The implementation included front end integration of Google Pay buttons and client side payment tokenization, with backend payment handling to relay tokens to the merchant payment infrastructure and order management processes. Operational scope was limited to the online sales channel and impacted ecommerce, payments operations, and finance workflows for settlement and reconciliation, with governance focused on website payment configuration, checkout user experience, and staged testing before production rollout.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Good Natured Products deployed Hubspot Live Chat on its public website to provide a web-based conversational layer for customer interactions. Hubspot Live Chat is used as a Chatbots and Conversational AI solution embedded as a live chat widget, configured to surface automated greetings, scripted canned responses, real-time messaging, and transcript capture for subsequent follow-up.
The implementation centers on customer-facing workflows, supporting website inquiry capture and sales and support routing through chat-driven entry points. Governance is managed inside the company HubSpot account with role-based access and chat configuration controls, and operational ownership resides with internal marketing and customer service teams who maintain chat flows, message templates, and escalation handoffs to human agents.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Good Natured Products implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Good Natured Products uses Google Workspace (Formerly Google G-Suite) on their website and for core corporate communications and document collaboration.
The deployment is a cloud hosted SaaS configuration provisioned through Google Workspace administrative controls, scaled for the company workforce of approximately 191 employees. The implementation footprint aligns with a centralized tenancy model under Google Workspace, enabling organization level user and group provisioning and policy enforcement via the Google Admin console.
Functional capabilities in use reflect standard Collaboration category tooling, configured to provide Gmail for enterprise email, Google Calendar for scheduling, Google Drive and Shared Drives for cloud storage, and Google Docs, Sheets, and Slides for collaborative authoring. Real time collaboration and meeting workflows are enabled through Google Meet and integrated document sharing, supporting synchronous and asynchronous teamwork across business functions.
Governance and operational controls are managed through Google Workspace administration features, including account lifecycle management, group based sharing controls, and centralized configuration of collaboration settings. These controls establish a single platform for communications and content collaboration, reducing fragmentation of document workflows between corporate users and external partners.
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at good natured Products
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by good natured Products Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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