AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

good natured Products Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Pay Payment Processing ERP Financial Management n/a 2020 2020
In 2020 Good Natured Products implemented Google Pay as a Payment Processing option on its website, integrating the Google Pay digital wallet into ecommerce checkout flows to accept tokenized card payments. The move placed Google Pay within the company payment stack to support online order capture and the payments function for the web storefront. The implementation included front end integration of Google Pay buttons and client side payment tokenization, with backend payment handling to relay tokens to the merchant payment infrastructure and order management processes. Operational scope was limited to the online sales channel and impacted ecommerce, payments operations, and finance workflows for settlement and reconciliation, with governance focused on website payment configuration, checkout user experience, and staged testing before production rollout.
Payment Processing ERP Financial Management 2020 2020
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
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Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2020 2020
In 2020, Good Natured Products deployed Hubspot Live Chat on its public website to provide a web-based conversational layer for customer interactions. Hubspot Live Chat is used as a Chatbots and Conversational AI solution embedded as a live chat widget, configured to surface automated greetings, scripted canned responses, real-time messaging, and transcript capture for subsequent follow-up. The implementation centers on customer-facing workflows, supporting website inquiry capture and sales and support routing through chat-driven entry points. Governance is managed inside the company HubSpot account with role-based access and chat configuration controls, and operational ownership resides with internal marketing and customer service teams who maintain chat flows, message templates, and escalation handoffs to human agents.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
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Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2020 2020
In 2020, Good Natured Products implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Good Natured Products uses Google Workspace (Formerly Google G-Suite) on their website and for core corporate communications and document collaboration. The deployment is a cloud hosted SaaS configuration provisioned through Google Workspace administrative controls, scaled for the company workforce of approximately 191 employees. The implementation footprint aligns with a centralized tenancy model under Google Workspace, enabling organization level user and group provisioning and policy enforcement via the Google Admin console. Functional capabilities in use reflect standard Collaboration category tooling, configured to provide Gmail for enterprise email, Google Calendar for scheduling, Google Drive and Shared Drives for cloud storage, and Google Docs, Sheets, and Slides for collaborative authoring. Real time collaboration and meeting workflows are enabled through Google Meet and integrated document sharing, supporting synchronous and asynchronous teamwork across business functions. Governance and operational controls are managed through Google Workspace administration features, including account lifecycle management, group based sharing controls, and centralized configuration of collaboration settings. These controls establish a single platform for communications and content collaboration, reducing fragmentation of document workflows between corporate users and external partners.
Collaboration Collaboration 2022 2022
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2022 2022
eCommerce eCommerce 2020 2020
Personalization and Product Recommendations eCommerce 2022 2022
Shipping Management eCommerce 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2021 2021
Partner Relationship Management CRM 2020 2020
Tag Management CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at good natured Products

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by good natured Products Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from good natured Products IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the good natured Products digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD good natured Products Technographics
good natured Products is a Manufacturing organization based in Canada, with around 191 employees and annual revenues of $63.0 million.
good natured Products operates a diverse technology stack with applications such as Google Pay, Hubspot Live Chat and Google Workspace (Formerly Google G-Suite), covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
good natured Products has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google and HubSpot.
good natured Products recently adopted applications including Microsoft 365 in 2022, Shopify in 2022 and RevenueHunt in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of good natured Products’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates good natured Products’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete good natured Products technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.