Kuala Lumpur, 40200,
Malaysia
Goodyear Marketing & Sales Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Goodyear Marketing & Sales and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Goodyear Marketing & Sales employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Goodyear Marketing & Sales has purchased the following applications: Humanica Workplaze Time for Time and Attendance in 2024, Google Tag Manager for Tag Management in 2015, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Goodyear Marketing & Sales is running and its propensity to invest more and deepen its relationship with Humanica , Google , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Goodyear Marketing & Sales revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Goodyear Marketing & Sales intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanica | Legacy | Humanica Workplaze Time | Time and Attendance | HCM | DataOn | 2024 | 2025 |
In 2024, Goodyear Marketing & Sales implemented Humanica Workplaze Time, a Time and Attendance application, to consolidate attendance capture and payroll-ready data across its Malaysian operations. The regional project was executed by implementation partner DataOn and began in 2024 with a planned go-live in early 2025.
Humanica Workplaze Time was configured to leverage Workplaze Time T&A and payroll capabilities, enabling centralized time capture, timesheet processing, and in-application payroll calculations. Configuration efforts emphasized attendance rules, shift and scheduling logic, and generation of attendance recaps for HR and payroll teams.
The deployment established a centralized attendance data model across Goodyear Malaysia sites, producing payroll-ready records within Humanica Workplaze Time and delivering summarized recaps to HR and payroll functions. The implementation uses the application’s internal payroll capability to accelerate payroll calculations and reduce manual reconciliation steps for local payroll processing.
Governance and rollout responsibilities were assigned to HR and payroll stakeholders, with DataOn managing configuration, testing, and phased rollout activities ahead of the early 2025 go-live. Reported operational outcomes include faster payroll calculations and easier attendance recaps for HR and payroll teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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