Austin, 78767, TX,
United States
GPO Technographics
GPO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GPO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 GPO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GPO has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2019, Moz Local for Listing Management in 2016, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GPO is running and its propensity to invest more and deepen its relationship with Adobe Systems , Cisco Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GPO revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GPO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GPO Tech Stack and Enterprise Applications
GPO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, GPO implemented Adobe Connect on their website as a primary platform for client-facing meetings and virtual training. GPO uses Adobe Connect to deliver Audio Video and Web Conferencing capabilities that support client engagement, instructor-led virtual classrooms, and internal collaboration.
The deployment is web-embedded on GPO's site and leverages Adobe Connect meeting rooms, persistent virtual classroom configuration, audio and video streams, screen sharing, and recording functionality common to the Audio Video and Web Conferencing category. Operational scope includes client-facing teams and learning and development within the 120-person professional services firm in the United States, with governance focused on user access control, scheduling workflows, and content retention for recorded sessions.
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2019 | 2019 |
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GPO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moz | Legacy | Moz Local | Listing Management | CRM | n/a | 2016 | 2016 |
In 2016, GPO implemented Moz Local to provide Listing Management for a major national brand with over 3,000 locations in the United States. The client maintained a solid foundation of Google My Business listings and optimized landing pages for each location, but GPO required a sustainable way to update location data, manage duplicates, and ensure ongoing listing maintenance at scale.
Moz Local was configured to automate authoritative location data distribution across Moz Local's partner network and to enhance discovery and prioritization of duplicate listings. The implementation centered on centralized record management and source-of-truth control for core location attributes, with category-aligned capabilities such as bulk location ingestion, publisher submission automation, duplicate detection workflows, and scheduled synchronization with Google My Business to support local search marketing operations.
Operational coverage focused on GPO's local search marketing work for the client across all U.S. sites, with governance applied through centralized update processes, duplicate remediation procedures, and periodic data audits to preserve citation consistency. Moz Local provided the automated heavy lifting for listing distribution and improved duplicate discovery, enabling a repeatable maintenance cadence for the Listing Management function that supports the client’s local SEO and location data hygiene.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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GPO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, GPO implemented Google Cloud Platform (GCP) for Application Hosting and Computing Services to host and deliver its public website. The implementation uses Google Cloud Platform (GCP) compute and object storage capabilities to serve site front end and media assets, and leverages cloud monitoring, logging, and identity controls typical of Application Hosting and Computing Services to maintain availability and security.
Operational ownership sits with GPO IT and web operations, covering content deployment, site reliability, and ongoing configuration management for the corporate website. Governance emphasizes centralized cloud account management, identity and access management, and monitoring configuration, aligning the Google Cloud Platform deployment to support marketing and customer-facing web functions.
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at GPO
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GPO Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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