GPS Insight
7201 E Henkel Way #400,
Scottsdale, 85255, AZ,
United States
Scottsdale, 85255, AZ,
United States
1 866-680-0758
Professional Services
GPS Insight Technographics
GPS Insight Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GPS Insight and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 240 GPS Insight employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GPS Insight has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Drift AI Chatbot for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GPS Insight is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GPS Insight revenues, which have grown to $112.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GPS Insight intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GPS Insight Tech Stack and Enterprise Applications
GPS Insight ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, GPS Insight implemented Oracle NetSuite ERP as its ERP Financial platform to centralize financial and sales reporting across the organization. The deployment was focused on delivering consolidated financial reporting, budgeting and forecasting capabilities that directly support Accounting, Account Management, and Senior Leadership teams.
Configuration emphasized role-based dashboards and report-driven workflows, using Oracle NetSuite ERP reporting and analytics to create repeatable KPI views and sales budget forecasts. Functional workstreams included financial reporting structures, budgeting and forecast models, and operational reporting to surface sales pipeline and revenue-related metrics for cross-functional stakeholders.
Governance centered on report ownership and cadence for decision making, with Accounting maintaining financial close and budget inputs, Account Management consuming pipeline and renewal metrics, and Senior Leadership using consolidated KPIs for planning. The implementation positioned Oracle NetSuite ERP as the system of record for ERP Financial reporting and sales budget forecasting across the stated business functions.
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Payment Processing | ERP |
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2020 | 2020 |
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GPS Insight AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, GPS Insight implemented Drift AI Chatbot. The deployment embeds Drift AI Chatbot on GPS Insight's public website and leverages the Chatbots and Conversational AI category to provide real time visitor engagement and conversational lead capture. Implementation centers on a website embedded conversational interface and configurable bot playbooks to qualify inbound queries, surface contextual messages based on page intent, and escalate conversations to human agents when required. The technical footprint is a browser delivered widget with server side conversational logic managed by the Drift platform.
Operational scope covers marketing, sales, and customer support functions within GPS Insight in the United States, where conversational workflows support demand generation and inbound qualification. Governance emphasizes playbook configuration, session routing rules, privacy consent handling for web interactions, and iterative tuning of conversational scripts. The deployment uses standard platform APIs and web embedding to maintain conversation state and handoff, while recording interaction events for downstream processing by internal teams.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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GPS Insight Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, GPS Insight implemented Microsoft 365 as its Collaboration platform. The Microsoft 365 implementation centralized core communication and file collaboration services for the 200 employee professional services firm.
The deployment leveraged Microsoft 365 components such as Exchange Online for corporate email, Microsoft Teams for real-time collaboration and meetings, and SharePoint Online together with OneDrive for document management and intra-team content sharing. These Microsoft 365 capabilities provided the foundation for unified messaging, content collaboration, and calendar orchestration across corporate functions.
GPS Insight uses Microsoft 365 on their website, indicating extension of the tenant to public facing web workflows or site-level content integration. Governance and operational control were managed at the tenant level, with role based administration, policy configuration, and collaboration governance applied across departments including sales, operations, engineering, and customer success.
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GPS Insight CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Call Tracking and Recording | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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GPS Insight ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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GPS Insight PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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GPS Insight IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GPS Insight
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & CEO | CXO | Finance | |
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Vice President of Sales | VP | Sales | |
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VP of Operations | VP | Operations | |
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Chief Financial Officer | CXO | Finance | |
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Director of Finance | Director | Finance | |
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Assistant Controller | Director | Finance | |
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Apps Being Evaluated by GPS Insight Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GPS Insight IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GPS Insight digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GPS Insight Technographics
GPS Insight is a Professional Services organization based in United States,
with around 240 employees and annual revenues of $112.0 million.
GPS Insight operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Drift AI Chatbot and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
GPS Insight has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Drift and Microsoft.
GPS Insight recently adopted applications including
6sense Account Engagement Platform in 2022, Ruby Live Chat in 2021 and ZoomInfo Chorus in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GPS Insight’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GPS Insight’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GPS Insight technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.