Reston, 20190, VA,
United States
Graduate Management Admission Council Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Graduate Management Admission Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Graduate Management Admission Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Graduate Management Admission Council has purchased the following applications: BenchPrep LMS for Learning and Development in 2016, Hubspot Live Chat for Chatbots and Conversational AI in 2018, Brightcove for Audio Video and Web Conferencing in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Graduate Management Admission Council is running and its propensity to invest more and deepen its relationship with BenchPrep , HubSpot , Brightcove or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Graduate Management Admission Council revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Graduate Management Admission Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BenchPrep | Legacy | BenchPrep LMS | Learning and Development | HCM | n/a | 2016 | 2017 |
In 2016 Graduate Management Admission Council engaged BenchPrep to implement BenchPrep LMS for an Executive Assessment Official Prep course, establishing a scalable digital exam prep offering. The work targeted the Learning and Development need for Executive Assessment candidates across the United States and global markets.
BenchPrep LMS configuration focused on curriculum management and exam simulation capabilities, including course content authoring and sequencing, assessment delivery with scored practice exams, adaptive study pathways, learner and cohort management, and reporting dashboards to track progress. Content packaging and mobile optimized delivery were configured to support self paced exam preparation workflows and certification readiness, aligning with common Learning and Development functional terminology such as learner analytics and curriculum orchestration.
The deployment supported GMACs exam prep business function and commercial distribution of official prep products, operating as a cloud based learning platform scalable to international candidates. Operational coverage included product management, marketing, and candidate services teams responsible for course maintenance, student support, and content updates. The BenchPrep LMS hosted the Executive Assessment Official Prep offering used by candidates and by internal teams for analytics and ongoing course revision.
Implementation work began in 2016 and the prep course debuted in April 2017, delivered via phased content rollout and continued maintenance cycles. GMAC reported a 15% increase in test takers from 2017 to 2018 and 133% growth in official prep sales from 2018 to 2019 following the launch of the Executive Assessment Official Prep course on BenchPrep LMS.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2018 | 2018 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightcove | Legacy | Brightcove | Audio Video and Web Conferencing | Collaboration | n/a | 2012 | 2012 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2012 | 2012 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2013 | 2013 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2002 | 2002 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||