New York, 10018, NY,
United States
Grass Roots Technographics
Grass Roots Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grass Roots and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Grass Roots employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grass Roots has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Hotjar for Customer Experience in 2021, Amazon EC2 for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grass Roots is running and its propensity to invest more and deepen its relationship with Google , Contentsquare , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grass Roots revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grass Roots intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grass Roots Tech Stack and Enterprise Applications
Grass Roots Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Grass Roots implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment uses Google Apps for Business on the company's public website and was provisioned to support an approximately 1,000-employee professional services organization based in the United States. Implementation emphasis was on core Google Workspace capabilities, including Gmail for enterprise email, Google Drive for centralized file storage, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and Google Meet for virtual meetings, with the full application name Google Workspace (Formerly Google G-Suite) reflected in administrative configuration and user provisioning.
Operational coverage targeted corporate communications, project delivery teams, and internal knowledge sharing, with IT governance applied to domain-managed accounts, shared drives, and role-based administrative controls. Rollout and provisioning workflows standardized account lifecycle and access controls across departments, and site-level usage was evident through Google Apps for Business integration on the Grass Roots website, aligning Collaboration tooling with professional services delivery processes.
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Grass Roots CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Grass Roots implemented Hotjar on their public website. The Hotjar deployment is classified as Customer Experience and is instrumented via a site-level JavaScript snippet to capture behavioral analytics such as session recordings, heatmaps, on-page feedback widgets, and conversion funnel diagnostics.
Operational scope covers the United States public web presence, and the implementation supports marketing, UX, and product teams at Grass Roots for behavioral analysis and iterative site work. Governance centered on front-end instrumentation and consent-aware data capture ensures captured signals are aligned with privacy expectations while preserving anonymized behavioral insights for experience planning.
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics, Lead Generation | CRM |
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2009 | 2009 |
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Grass Roots IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Grass Roots deployed Amazon EC2 to host its customer-facing website and provide scalable compute capacity. The Amazon EC2 deployment used the Amazon Ireland Region and functions as the company Application Hosting and Computing Services layer supporting website delivery and digital engagement workloads. Grass Roots implemented Amazon EC2 to deliver web and application tier compute, with instance provisioning, security groups, and regional tenancy configured to meet availability needs.
The deployment architecture centers on EC2 instance orchestration, including instance sizing, autoscaling groups, and elastic load balancing to distribute traffic across the Ireland region. Operational ownership is scoped to digital and infrastructure teams, with governance controls for cloud provisioning, IAM-based access, patch management, and monitoring to align IT operations and online engagement processes. Amazon EC2 at Grass Roots connects the Application Hosting and Computing Services capability directly to corporate website operations and customer engagement functions.
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Grass Roots
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grass Roots Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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