Sutton, 1590, MA,
United States
Great Canadian Canoe & Kayak Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Great Canadian Canoe & Kayak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Great Canadian Canoe & Kayak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great Canadian Canoe & Kayak has purchased the following applications: Microsoft 365 for Collaboration in 2022, Experiture Platform for Marketing Automation in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great Canadian Canoe & Kayak is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Experiture or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great Canadian Canoe & Kayak revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great Canadian Canoe & Kayak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Experiture | Legacy | Experiture Platform | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022 Great Canadian Canoe & Kayak deployed the Experiture Platform as its Marketing Automation solution. The Experiture Platform is instrumented on the company website to capture visitor interactions and to orchestrate digital campaigns across email and on-site touchpoints. The implementation centers on centralizing campaign execution, subscriber list management, and web-to-email lead capture for the small marketing function that supports the online storefront. Configuration reflects category-aligned capabilities such as segmentation, automated campaign workflows, behavioral tracking, and email delivery modules.
Operational coverage is concentrated on website marketing and ecommerce customer engagement, with governance scoped to campaign scheduling, subscriber consent controls, and segmentation taxonomy to enable targeted communications. The technical architecture is implemented as a platform instance embedded in site pages for session-level tracking and form capture, integrated internally with Experiture Platform workflow engines to automate nurture and campaign sequences. Rollout emphasis was on centralized campaign orchestration and list hygiene procedures rather than broad cross-enterprise system integrations.
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Tag Management | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2018 | 2018 |
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