Madison, 53704, WI,
United States
Greater Lakes Technographics
Greater Lakes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greater Lakes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Greater Lakes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greater Lakes has purchased the following applications: Pendo Adopt for Digital Adoption in 2021, ShortStack Email Marketing for Marketing Automation in 2014, Centage Planning Maestro Financial Consolidation for Financial Consolidation and Close in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greater Lakes is running and its propensity to invest more and deepen its relationship with Pendo.io , Pancake Laboratories , Centage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greater Lakes revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greater Lakes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greater Lakes Tech Stack and Enterprise Applications
Greater Lakes HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pendo.io | Legacy | Pendo Adopt | Digital Adoption | HCM | n/a | 2021 | 2021 |
In 2021, Greater Lakes implemented Pendo Adopt as its Digital Adoption solution on its public website. The deployment uses a website-embedded Pendo Adopt implementation to deliver in-app guidance, contextual walkthroughs, and product analytics to web visitors.
Configuration emphasized content authoring, behavior targeting, and analytics instrumentation, leveraging Pendo Adopt capabilities to map user flows and capture adoption telemetry. Governance and rollout were coordinated between digital experience, web operations, and marketing teams, establishing content review workflows and a release cadence for guidance content and analytics dashboards.
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Greater Lakes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pancake Laboratories | Legacy | ShortStack Email Marketing | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Greater Lakes deployed ShortStack Email Marketing to run a Facebook sweepstakes and an educational quiz in the United States, targeting social media lead generation and CRM email list growth. ShortStack Email Marketing, categorized as Marketing Automation, was the primary campaign platform used by Greater Lakes marketing and social media teams for audience engagement and subscriber acquisition.
The implementation centered on form based entry flows and interactive quiz flows, leveraging ShortStack Email Marketing capabilities for email capture and campaign entry management. Configurations included public Facebook app publishing and lead capture forms that collected entrant data and structured responses from the quiz to support list building and follow up communications.
Operational coverage was limited to the United States and focused on marketing and social media functions, with deployment managed as a hosted campaign tool for Facebook promotion. Lead capture workflows were designed to append or export captured emails to the organization email lists, supporting CRM and email list growth without documented enterprise system integrations.
Campaign governance was campaign level, managed by the marketing team through ShortStack Email Marketing interfaces and content controls, using the platform to orchestrate entry rules and prize mechanics for the sweepstakes. The effort generated approximately 206,000 entries and about 40,825 organic Facebook likes, outcomes that reflect the platform usage for lead capture and social engagement rather than integrations or broader platform consolidation.
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Greater Lakes EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centage | Legacy | Centage Planning Maestro Financial Consolidation | Financial Consolidation and Close | EPM | n/a | 2019 | 2019 |
In 2019 Greater Lakes implemented Centage Planning Maestro Financial Consolidation to centralize consolidated close and reporting within its finance organization. The deployment targeted the Financial Consolidation and Close category and was adopted by the healthcare provider that operates with approximately 450 employees and $47,000,000 in annual revenue. Greater Lakes is listed as a customer on the Centage website.
The Centage Planning Maestro Financial Consolidation implementation focused on core consolidation ledgers, automated intercompany eliminations, consolidated reporting, audit trails, and period close orchestration consistent with Financial Consolidation and Close solutions. Configuration work emphasized entity hierarchy modeling, chart of accounts mapping, configurable consolidation rules, and role based access controls to support month end close workflows.
Operational scope covered Greater Lakes finance and accounting functions responsible for month end and statutory consolidation across the organization. Governance was established through centralized close task orchestration, approval routing, and audit documentation to enforce close controls and to standardize consolidation procedures across reporting entities.
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Greater Lakes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Greater Lakes CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Greater Lakes
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Greater Lakes Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||