GreenChem
Countesses of Nassauboulevard 95,
Breda, 4811,
Netherlands
Breda, 4811,
Netherlands
31 76 581 2727
Distribution
GreenChem Technographics
GreenChem Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GreenChem and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 GreenChem employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GreenChem has purchased the following applications: Microsoft 365 for Collaboration in 2020, ORTEC Inventory Routing for Inventory Management in 2017, Salesforce Pardot for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GreenChem is running and its propensity to invest more and deepen its relationship with Microsoft , ORTEC , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GreenChem revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GreenChem intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GreenChem Tech Stack and Enterprise Applications
GreenChem Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, GreenChem deployed Microsoft 365 to establish a Collaboration platform across its Netherlands distribution operations. The Microsoft 365 implementation is surfaced on GreenChem's public website to support content publishing and external-facing collaboration workflows.
The deployment focused on core collaboration capabilities typical of Microsoft 365, including cloud email, real-time messaging and meetings, and centralized document management and coauthoring. Configuration work emphasized tenant-level settings, licensing alignment, and content governance to enable consistent file sharing and team collaboration across corporate users.
GreenChem exposed Microsoft 365 functionality on its public site for selected content workflows while provisioning the service for internal corporate functions, spanning commercial, operations, and support teams. The implementation aligned user access and content publishing to the organization structure, with Microsoft 365 serving as the primary Collaboration layer for productivity and external content interfaces.
Operational governance was organized under central IT with tenant administration, role based access controls, and staged onboarding and training to standardize usage and content lifecycle processes. Microsoft 365 was positioned to unify collaboration and document workflows across GreenChem without introducing new third party integration claims in the available source notes.
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GreenChem SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ORTEC | Legacy | ORTEC Inventory Routing | Inventory Management | SCM | n/a | 2017 | 2017 |
In 2017 GreenChem deployed ORTEC Inventory Routing as its core Inventory Management application for bulk downstream distribution of AdBlue®. The implementation centralized planning and dispatch in a control tower in Bratislava, supporting roughly 30 sales representatives and planners who schedule and dispatch over 100 vehicles to customers across GreenChem’s multi-site production footprint that includes more than 45 production facilities in Europe and Brazil.
ORTEC Inventory Routing was configured to run advanced mathematical forecasting models and route optimization algorithms, leveraging machine learning components to calculate optimized safety stock, seasonal patterns, and the best forecasting model for each customer location. Functional modules implemented include demand forecasting and safety stock optimization, automatic delivery volume calculation, route scheduling and vehicle assignment, and plan creation workflows used day to day by planners and sales operations.
Operational integrations centered on the control tower orchestration and operational reporting, with planners and sales representatives using the ORTEC system to create and execute delivery plans and evaluate carrier performance. GreenChem paired ORTEC Inventory Routing with the ORTEC Big Data Portal to instrument KPIs, produce user-friendly dashboards, and share analytical reports across commercial and logistics teams, enabling continuous improvement and better evaluation of logistics service provider invoices.
Governance and rollout evolved after an initial two year period when GreenChem expanded the solution in 2019 to extend forecasting capabilities and reduce stock-outs. The implementation centralized planning workflows in the control tower, improved planner efficiency, and established a KPI-driven governance loop via the Big Data Portal. Explicit outcomes stated by GreenChem include a decrease of over 50% in stock-outs, fewer kilometers driven due to optimized routing, an expected 2.5% decrease in transport costs through better transport company agreements, and the ability to plan significantly increased AdBlue® volumes with the same workforce.
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GreenChem CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, GreenChem deployed Salesforce Pardot as its Marketing Automation solution. The implementation is focused on web-based lead capture and digital engagement for GreenChem, a Netherlands distribution company with approximately 1000 employees and reported revenue of 150000000, using the company website as the primary instrumentation surface.
The Salesforce Pardot configuration includes core Marketing Automation capabilities such as prospect capture through forms, landing page management, email marketing automation, segmentation and list management, lead scoring and grading, and campaign management for nurture tracks. Salesforce Pardot is used to orchestrate automated nurture sequences and to manage campaign assets and templates that align with product and regulatory communications typical in chemical distribution.
The deployment is embedded on GreenChem’s web properties to collect prospect behavior and activity data, feeding automated workflows that route qualified interest into commercial follow up. Operational coverage centers on the marketing organization and extends to commercial teams for lead qualification and handoff, supporting marketing and sales business functions through consistent digital touchpoint instrumentation.
Governance and rollout were structured around web instrumentation and campaign enablement, with emphasis on marketing process controls, template standardization, and data hygiene rules for prospect records. Ongoing operational governance focuses on campaign approval workflows and alignment between marketing and sales to maintain a controlled lead lifecycle using Salesforce Pardot as the Marketing Automation platform.
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GreenChem IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at GreenChem
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GreenChem Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GreenChem IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GreenChem digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD GreenChem Technographics
GreenChem is a Distribution organization based in Netherlands,
with around 1000 employees and annual revenues of $150.0 million.
GreenChem operates a diverse technology stack with applications such as
Microsoft 365, ORTEC Inventory Routing and Salesforce Pardot,
covering areas like Collaboration, Inventory Management and Marketing Automation.
GreenChem has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, ORTEC and Salesforce.
GreenChem recently adopted applications including
Microsoft 365 in 2020, Microsoft Azure Cloud Services in 2019 and ORTEC Inventory Routing in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GreenChem’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GreenChem’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GreenChem technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.