Eagleville, 19403, PA,
United States
Greenlane Search Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Greenlane Search Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Greenlane Search Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greenlane Search Marketing has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2017, Colt Cloud Voice for Audio Video and Web Conferencing in 2017, WordPress for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greenlane Search Marketing is running and its propensity to invest more and deepen its relationship with Drift , Colt Technology , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greenlane Search Marketing revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greenlane Search Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Colt Technology | Legacy | Colt Cloud Voice | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Greenlane Search Marketing implemented Colt Cloud Voice as its cloud communications platform, deploying a hosted solution to support client meetings and internal collaboration. The deployment aligned with the Audio Video and Web Conferencing category and was intended to provide enterprise style conferencing and telephony for the US based 25 person SEO agency.
Colt Cloud Voice was configured to deliver cloud PBX capabilities, multi party conferencing, softphone client provisioning, and PSTN connectivity, with administrative user provisioning and conference bridge management for account and project teams. The implementation emphasized audio and web conferencing functionality, scheduling and call handling workflows, and administrative controls consistent with Audio Video and Web Conferencing operational needs.
Separately, Greenlane used cognitiveSEO’s Keyword Tool and Content Assistant in United States marketing engagements to optimize client blog posts, a process captured in a cognitiveSEO case study. The case study documents measured uplift in organic search, including an example ranking improvement from number 5 to number 2 within 24 hours, plus increased clicks and impressions for targeted queries, reflecting how content optimization complemented the agency’s client communication and collaboration tooling.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Shopping Cart Management | eCommerce |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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