Greenlight Commerce
The Varnish Works, 3 Bravingtons Walk,
London, N1 9AJ,
United Kingdom
London, N1 9AJ,
United Kingdom
44 20 3326-1900
Professional Services
Greenlight Commerce Technographics
Greenlight Commerce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greenlight Commerce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Greenlight Commerce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Greenlight Commerce has purchased the following applications: Microsoft 365 for Collaboration in 2016, Salesforce Pardot for Marketing Automation in 2016, Elastic Email API for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greenlight Commerce is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Elastic Email or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greenlight Commerce revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greenlight Commerce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greenlight Commerce Tech Stack and Enterprise Applications
Greenlight Commerce Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Greenlight Commerce implemented Microsoft 365 to provide Collaboration and productivity tooling for its 25-person professional services firm. The implementation is a cloud SaaS tenant referenced on the company website, indicating Microsoft 365 is used for both public facing references and internal collaboration endpoints. Deployment scope centers on corporate email, document management and team communication across the UK operation.
Configurations emphasize core Collaboration modules such as Exchange based email, OneDrive and SharePoint for cloud document storage and co-authoring, and Teams for messaging and meetings, reflecting standard Microsoft 365 functional workflows. Governance is administered at the tenant level with role based access, centralized account management and content sharing policies to manage client engagement and internal operations. Microsoft 365 has been provisioned to unify email, document co-authoring and meeting coordination under a single SaaS tenancy for the business.
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Greenlight Commerce CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Greenlight Commerce implemented Salesforce Pardot as its Marketing Automation solution to instrument its website for lead capture and automated prospect engagement. The deployment establishes Salesforce Pardot as the central Marketing Automation platform for inbound capture, tracking, and email nurturing for the company.
Deployment centered on embedding Salesforce Pardot tracking across public site pages, configuring form handlers and landing page assets, and building email templates and engagement programs. Standard Marketing Automation capabilities were configured, including prospect tracking and segmentation, dynamic lists, automation rules, and lead scoring, enabling orchestration of multi-step engagement sequences and conversion of anonymous visits to identified prospects.
Operational scope was focused on the marketing and demand generation function within Greenlight Commerce, a 25 person professional services firm in the United Kingdom, with governance organized to centralize campaign assets and prospect tracking. Salesforce Pardot is used on their website to support marketing workflows and to structure prospect handoff processes to sales follow up.
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Greenlight Commerce PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Elastic Email | Legacy | Elastic Email API | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, Greenlight Commerce implemented Elastic Email API for Transactional Email on its website. The UK professional services firm with 25 employees integrated Elastic Email API to handle site-initiated transactional messaging such as account notifications and customer-facing confirmations, provisioning API keys for authenticated requests from their application server. Deployment is focused on website-driven send flows and server side orchestration rather than separate marketing platforms, aligning transactional message delivery with the company web stack.
Functional capabilities implemented include programmatic transactional send endpoints, template management, and deliverability tracking consistent with Transactional Email providers. Event webhook handling for bounces and complaints was configured to support inbox hygiene and to feed application-level workflows, while configuration and governance centered on API key lifecycle management, rate control, and developer-owned deployment processes embedded in the website codebase.
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Greenlight Commerce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Greenlight Commerce CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Greenlight Commerce
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Greenlight Commerce Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Greenlight Commerce IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Greenlight Commerce digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Greenlight Commerce Technographics
Greenlight Commerce is a Professional Services organization based in United Kingdom,
with around 25 employees and annual revenues of $3.0 million.
Greenlight Commerce operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Pardot and Elastic Email API,
covering areas like Collaboration, Marketing Automation and Transactional Email.
Greenlight Commerce has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and Elastic Email.
Greenlight Commerce recently adopted applications including
Salesforce Sales Cloud in 2022, Elastic Email API in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Greenlight Commerce’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Greenlight Commerce’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Greenlight Commerce technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.