Dundee, DD2 1SW,
United Kingdom
Greenlight innovation Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Greenlight innovation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Greenlight innovation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greenlight innovation has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2017, Greenlight CRM for Call Center in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greenlight innovation is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Microsoft , Greenlight Innovation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greenlight innovation revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greenlight innovation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenlight Innovation | Legacy | Greenlight CRM | Call Center | CRM | n/a | 2021 | 2021 |
In 2021 Greenlight Innovation deployed Greenlight CRM as a Call Center application embedded on its public website. The implementation positioned Greenlight CRM as the primary web‑embedded contact channel for the UK professional services firm, consolidating inbound customer interactions and click to call initiation within a single platform. Greenlight CRM is the application of record for customer contact handling across the organization.
Configuration emphasized Call Center functional workflows, including inbound call routing, agent queues, call logging, and contact record management that align with standard contact center operations. Operational scope covered front office customer support and sales activities for Greenlight Innovation’s 10 person organization, with role based agent access and small team administration driving governance. The rollout centralized customer interaction records inside Greenlight CRM and introduced process changes to standardize contact handling and agent responsibilities across the firm.
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Marketing Analytics, Lead Generation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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