GreenSky
5565 Glenridge Connector,
Atlanta, 30342, GA,
United States
Atlanta, 30342, GA,
United States
1 845-469-2042
Banking and Financial Services
GreenSky Technographics
GreenSky Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GreenSky and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 GreenSky employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GreenSky has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2019, DocuSign eSignature for Digital Signing in 2021, Adobe Marketo for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GreenSky is running and its propensity to invest more and deepen its relationship with Drift , DocuSign , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GreenSky revenues, which have grown to $610.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GreenSky intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GreenSky Tech Stack and Enterprise Applications
GreenSky AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, GreenSky implemented Drift AI Chatbot on its website to deliver real-time conversational engagement for prospective borrowers and existing customers. The Drift AI Chatbot is a Chatbots and Conversational AI application deployed to handle conversational lead capture, contextual routing, and automated qualification across GreenSky's public web properties, aligning customer touchpoints with online application and product information pages.
Configuration work focused on conversation playbooks and intent detection, with the Drift AI Chatbot configured as a web chat widget using scripted qualification flows, contextual triggers based on page behavior, form capture for contact and application intent, and escalation logic for handoff to human agents. Functional capabilities implemented include automated lead capture, guided product discovery dialogs, routing rules to surface higher intent visitors for follow up, and scheduled handoff workflows to support sales and support teams.
Operational governance established ownership for conversation scripts and escalation workflows within digital channels and customer support teams, and the deployment was rolled out in stages across high traffic site sections to validate flows and refine qualification logic. The implementation centers GreenSky Drift AI Chatbot as part of its online customer engagement stack, impacting marketing, sales, and service workflows through automated conversational routing and qualification.
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GreenSky Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021 GreenSky implemented DocuSign eSignature as a Digital Signing capability on its public website, embedding electronic signature functionality into customer-facing document flows. The deployment uses DocuSign eSignature to present signing experiences directly within web sessions, enabling customers to review and execute agreements online without a separate offline process.
The implementation emphasizes core eSignature capabilities, including templated document envelopes, recipient routing, embedded signing sessions, and audit trail capture provided by DocuSign eSignature. Configuration work included authoring reusable templates, configuring authentication and access controls, and embedding the signing UI into web pages to maintain a continuous customer journey.
Integration scope centers on web-based document delivery and authentication workflows, supporting customer service and operations teams that manage document issuance and execution. The implementation covers browser-based signing events and server-side envelope orchestration, with operational controls exposed to administrators for template management and access provisioning.
Governance measures align with electronic recordkeeping and compliance practices, preserving signature timestamps, signer identity metadata, and audit logs as part of the DocuSign eSignature implementation. Rollout appears focused on centralized template governance and role based administration to control document variants and signing permissions across customer facing operations.
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GreenSky CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, GreenSky implemented Adobe Marketo on their website as the enterprise Marketing Automation platform supporting marketing and digital engagement. The deployment positioned Adobe Marketo as the primary Marketing Automation application for GreenSky, directly tied to web-based lead capture and campaign orchestration across the companys customer acquisition channels.
Configuration work focused on standard Marketing Automation capabilities, including web tracking and visitor identification, form and landing page instrumentation, automated email campaigns and nurture streams, and behavioral segmentation workflows. Adobe Marketo was configured to manage campaign lifecycle workflows and lead lifecycle states, with marketing operations handling program templates, content tokens, and scoring models consistent with the Marketing Automation category.
Operational coverage emphasized the marketing and demand generation functions, with the application embedded into GreenSkys website to capture inbound leads and trigger downstream campaign logic. Implementation details indicate centralized campaign orchestration and configuration residing in marketing operations, with marketers using Adobe Marketo for segmentation, personalization, and campaign scheduling across digital channels.
Governance work included establishing campaign approval and asset versioning processes, role-based access for marketing users, and data governance practices to align web-collected leads with internal contact management workflows. The Adobe Marketo implementation at GreenSky reflects an application-level focus on web-driven lead management and automated engagement within the Marketing Automation domain.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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GreenSky IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2019 | 2019 |
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GreenSky ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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GreenSky TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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GreenSky PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2019 | 2019 |
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GreenSky IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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GreenSky CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GreenSky
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Technology Officer | CXO | IT | |
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SVP Architecture | VP | IT | |
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VP, Cloud Architecture/Infrastructure | VP | IT | |
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Apps Being Evaluated by GreenSky Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GreenSky IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GreenSky digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GreenSky Technographics
GreenSky is a Banking and Financial Services organization based in United States,
with around 1100 employees and annual revenues of $610.0 million.
GreenSky operates a diverse technology stack with applications such as
Drift AI Chatbot, DocuSign eSignature and Adobe Marketo,
covering areas like Chatbots and Conversational AI, Digital Signing and Marketing Automation.
GreenSky has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, DocuSign and Adobe Systems.
GreenSky recently adopted applications including
Kobiton in 2023, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GreenSky’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GreenSky’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GreenSky technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.