St Asaph, LL17 0JD,
United Kingdom
GreenThumb Technographics
GreenThumb Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GreenThumb and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 GreenThumb employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GreenThumb has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2018, Hotjar for Customer Experience in 2019, LiveChat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GreenThumb is running and its propensity to invest more and deepen its relationship with Sage , Contentsquare , SQream or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GreenThumb revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GreenThumb intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GreenThumb Tech Stack and Enterprise Applications
GreenThumb ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, GreenThumb deployed Sage Business Cloud X3 (ex Sage ERP X3) as its ERP Financial system to centralize inventory and retail merchandising along with core financial processes. The deployment focused on supporting finance, procurement, inventory control, and retail operations across GreenThumbs United Kingdom operations, aligning product master data and transactional workflows with a single ERP Financial backbone.
GreenThumb configured Sage Business Cloud X3 to emphasize inventory management and retail merchandising capabilities, implementing modules for inventory control, sales order management, purchasing, and core financials including general ledger, accounts payable, and accounts receivable. The Sage Business Cloud X3 configuration included merchandising data structures and catalog management to support retail assortments and stock replenishment workflows.
The implementation integrated Sage Business Cloud X3 with MJ Freeway to synchronize inventory and merchandising data between systems, enabling aligned product records and stock level visibility across retail channels. Integration work concentrated on transactional interfaces and master data synchronization so merchandising teams and finance shared consistent SKU, pricing, and stock information.
Governance and operational changes centered on centralizing master data stewardship and formalizing merchandising to finance handoffs, updating inventory reconciliation and purchasing approval workflows. Rollout was staged to minimize operational disruption, with cross-functional ownership assigned to finance, procurement, and retail operations to maintain ongoing configuration and data governance in the ERP Financial environment.
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GreenThumb CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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GreenThumb AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, GreenThumb deployed LiveChat on its public facing website. LiveChat is used as the company’s Chatbots and Conversational AI solution to capture leads and manage inbound customer inquiries for its United Kingdom operations.
The implementation centers on a web embedded chat widget, configured with automated greetings, canned responses, and session level conversation history to support both synchronous and asynchronous interactions. LiveChat was configured to provide browser based agent consoles and routing logic to distribute chats to customer service and sales teams, reflecting standard Chatbots and Conversational AI workflows.
Operational scope covers customer service and commercial inquiry handling within GreenThumb’s professional services functions, with agents using the LiveChat interface to manage conversations. Integration was limited to embedding the LiveChat application on the public website, with conversation transcripts and session metadata retained at the chat session level to support handoffs and review.
Governance emphasized chat handling workflows, template response management, and escalation rules to other support channels to maintain consistent service levels. Training and agent onboarding were aligned to the LiveChat toolset, focusing on conversation routing, script adherence, and transcript review for quality control.
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GreenThumb Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2021 | 2021 |
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GreenThumb Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2015 | 2015 |
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GreenThumb IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GreenThumb
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Personal Assistant CEO | Manager | Finance | ||||
| Finance Manager | Manager | Finance |
Apps Being Evaluated by GreenThumb Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||