Group IMD
Allan House 10 John Princes St,
London, W1G 0JW,
United Kingdom
London, W1G 0JW,
United Kingdom
44 20 7468 6868
Media
Group IMD Technographics
Group IMD Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Group IMD and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Group IMD employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Group IMD has purchased the following applications: Infor SunSystems for ERP Financial in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Group IMD is running and its propensity to invest more and deepen its relationship with Infor , Google , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Group IMD revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Group IMD intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Group IMD Tech Stack and Enterprise Applications
Group IMD ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Group IMD implemented Infor SunSystems as its ERP Financial platform to centralize core accounting and accounts receivable operations. Infor SunSystems serves as the primary financial ledger and SUN accounts repository for the company, consolidating multicurrency bank activity and client billing workflows across its media operations.
The implementation covers invoice issuance and sales invoicing query handling, alongside bank postings and reconciliations for 15 multicurrency accounts. Functional capabilities include client account allocation and reconciliation, accounts receivable processing and credit control, with explicit operational ownership of Spanish and Italian debtor ledgers. The deployment emphasizes standard ERP Financial workflows for invoicing, ledger posting, multicurrency settlement and account allocation to support finance team day to day execution.
Operational scope centers on the finance and credit control functions, with in-role responsibilities for building and maintaining client relationships and handling ad hoc tasks assigned by the line manager. Governance is organized around SUN accounts and routine reconciliations, with workstreams for sales invoicing queries and debtor ledger management feeding into centralized financial control and reporting processes.
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Group IMD Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Group IMD deployed Google Workspace (Formerly Google G-Suite) for Collaboration. The 200-employee United Kingdom media company is using Google Workspace (Formerly Google G-Suite) on their website and as its primary cloud productivity and collaboration platform.
The deployment is configured as a cloud native, domain-managed SaaS tenancy with centralized administration through the Google Admin console, role and group provisioning, and standard Collaboration capabilities including Gmail, Google Drive, Google Docs, Sheets, Slides and Calendar to support content production and corporate communications. Implementation scope covers editorial, production and corporate functions across the organization, with access controls and data governance enforced through admin settings and account provisioning policies. Group IMD Google Workspace (Formerly Google G-Suite) Collaboration supports internal collaboration workflows and public-facing contact points surfaced on the company website.
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Group IMD CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 Group IMD deployed Zoominfo Platform to support Account Based Marketing. The Zoominfo Platform is implemented on the company website https://www.peachvideo.com/, where it is used as a website-level ABM instrument for account identification, visitor intelligence, and contact enrichment. This deployment establishes the Zoominfo Platform as the primary ABM data and intent layer accessible from public web properties.
Configuration and operational scope center on website instrumentation and data enrichment workflows that feed marketing and sales activity across the United Kingdom. Functional capabilities in use align with Account Based Marketing best practices, including visitor identification, form enrichment, and intent signal capture to enable targeted account engagement and campaign orchestration. Governance is centered on centralized marketing operations and demand generation processes to coordinate account lists and outreach, with the Zoominfo Platform providing the account and contact telemetry required for ABM execution.
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Group IMD PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Group IMD IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Group IMD
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Group Financial Controller and Company Secretary | Manager | Finance | |
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Managing Director | Director | Finance | |
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CEO | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Apps Being Evaluated by Group IMD Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Group IMD IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Group IMD digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Group IMD Technographics
Group IMD is a Media organization based in United Kingdom,
with around 200 employees and annual revenues of $25.0 million.
Group IMD operates a diverse technology stack with applications such as
Infor SunSystems, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Group IMD has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Google and Zoominfo.
Group IMD recently adopted applications including
Zoominfo Platform in 2023, Hubspot Marketing Automation in 2021 and Google Workspace (Formerly Google G-Suite) in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Group IMD’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Group IMD’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Group IMD technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.