AI Buyer Insights:

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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

Groupe Kel
Location
Place Celestin Roche,
Embrun, 5200,
France
Website
https://www.kel.fr/
Phone
33 4 92 43 29 88
Artw industry
Professional Services
Employee
Revenue

Groupe Kel Technographics

Groupe Kel Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Kel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Groupe Kel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Groupe Kel has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Hubspot CRM for CRM in 2018, Pathwire MailJet for Transactional Email in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Kel is running and its propensity to invest more and deepen its relationship with Google , HubSpot , SG Autoresponder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Groupe Kel revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Kel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Groupe Kel Tech Stack and Enterprise Applications

Groupe Kel Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2021 2021
In 2021 Groupe Kel deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment established Google Workspace (Formerly Google G-Suite) as the central hosted environment for email, calendaring, and collaborative document creation across the organization. The implementation centered on core Collaboration modules including Gmail for corporate email, Google Drive for file storage and sharing, Google Docs, Sheets and Slides for collaborative authoring, Google Calendar for scheduling, and Google Meet for virtual meetings, all managed through the Google Admin console. Configuration work focused on domain-level account provisioning, group-based access control, shared drives for team content, and document-level sharing controls to support small team collaboration. Architecturally the solution is a cloud-hosted SaaS configuration, reducing on-premises infrastructure needs and providing centralized user and device administration through the Google Admin console. Operational scope covers the full Groupe Kel headcount in France, with the platform used across internal communications, document workflows, and core business productivity for the Professional Services organization. Governance was implemented through administrator roles and policy configuration inside Google Workspace, including account lifecycle procedures, group management, and enforcement of two-step verification and basic security settings. The rollout emphasized lightweight IT operations and standardized collaboration workflows, aligning Google Workspace governance with the companys small team structure.
Groupe Kel CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2018 2018
In 2018, Groupe Kel deployed Hubspot CRM. The professional services firm uses Hubspot CRM on its public website to capture inbound inquiries and centralize contact records. With roughly 10 employees, the deployment is oriented toward a lightweight cloud configuration with direct website embedding of tracking scripts and lead capture forms to feed a single customer record repository. Hubspot CRM configuration concentrates on core CRM capabilities including contact and company records, web form lead capture, simple sales pipeline stages, and basic email engagement automation. Operational scope covers marketing and customer-facing functions, providing a unified system for prospect qualification and ongoing client communication. Governance and process controls are consistent with a small team model, with internal ownership of web form management and contact hygiene to maintain the CRM data used by website-driven workflows.
Digital Advertising Platform CRM 2018 2018
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2019 2019
Groupe Kel PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sinch Legacy Pathwire MailJet Transactional Email PaaS n/a 2013 2013
In 2013, Groupe Kel implemented Pathwire MailJet for Transactional Email to manage website-triggered messaging and customer-facing notifications. The deployment relies on the hosted Pathwire MailJet service, with integration to the Kel website via standard SMTP relay or HTTP API calls, and uses Pathwire MailJet features for template management, API-driven send orchestration, and deliverability controls. Operational coverage centers on site-originated transactional communications and automated notifications, with configuration focused on reusable message templates, bounce and suppression handling, and event webhooks for delivery and engagement tracking. Governance and process adjustments consolidated email template ownership and sending workflows into a single operational pattern for the website, aligning the Transactional Email application with Groupe Kel customer communication functions.
Groupe Kel IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Groupe Kel

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Groupe Kel Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupe Kel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupe Kel digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Groupe Kel Technographics
Groupe Kel is a Professional Services organization based in France, with around 10 employees and annual revenues of $1.0 million.
Groupe Kel operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Hubspot CRM and Pathwire MailJet, covering areas like Collaboration, CRM and Transactional Email.
Groupe Kel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, HubSpot and Sinch.
Groupe Kel recently adopted applications including Google Workspace (Formerly Google G-Suite) in 2021, Hubspot Marketing Automation in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupe Kel’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Groupe Kel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupe Kel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.