New Braunfels, 78130, TX,
United States
Gruene Harley-Davidson Technographics
Gruene Harley-Davidson Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gruene Harley-Davidson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Gruene Harley-Davidson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gruene Harley-Davidson has purchased the following applications: HDDS TALONes for Dealership Management in 2017, Zoho Mail for Collaboration in 2019, Microsoft Excel for Enterprise Content Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gruene Harley-Davidson is running and its propensity to invest more and deepen its relationship with Harley-Davidson Dealer Systems , Zoho Corp. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gruene Harley-Davidson revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gruene Harley-Davidson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gruene Harley-Davidson Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Harley-Davidson Dealer Systems | Legacy | HDDS TALONes | Dealership Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Gruene Harley-Davidson implemented HDDS TALONes as its Dealership Management application. Deployment focused on the service department at the New Braunfels, TX dealership where a service advisor used HDDS TALONes from June 2017 to September 2017 to coordinate customer appointments and manage service intake. The implementation made HDDS TALONes the primary tool for appointment scheduling and structured service order entry at the point of intake.
Operational configuration emphasized service advisor workflows, including capturing written work and transcribing it into HDDS TALONes as formal work orders, and tracking appointments through the service intake lifecycle. Functionally this covered appointment scheduling, work order creation, service order status tracking, and technician assignment workflows aligned with Dealership Management capabilities. Governance focused on standardizing the handoff from paper notes to electronic records with frontline process controls at the service desk to ensure consistent service order data.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Mail | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Gruene Harley-Davidson implemented Zoho Mail as its Collaboration platform. The deployment uses Zoho Mail as the hosted email service for corporate communications and for handling messages generated via the company website. The implementation leverages core Collaboration capabilities including email hosting, webmail access, SMTP and IMAP relay, calendar and contacts, and spam and security controls. Zoho Mail is provided by Zoho Corp and supports domain-based mailboxes for the small team.
The configuration is oriented to a small business cloud architecture, with a SaaS tenancy provisioned for roughly ten employees and integrated directly with the website contact and inquiry flows. Operational coverage centers on staff email and customer inquiry routing, consolidating inbound messages into the Zoho Mail environment and surfacing mailboxes to desktop and mobile clients. Governance focuses on mailbox provisioning, basic security settings and website-to-mail routing rather than complex workflow automation. Gruene Harley-Davidson Zoho Mail Collaboration supports the company business function of customer communications and internal messaging.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Excel | Enterprise Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Gruene Harley-Davidson implemented Microsoft Excel as its primary Enterprise Content Management tool to support content collaboration across the dealership. The small, 10 person operation used Microsoft Excel workbooks to capture and share vehicle listings, inventory notes, marketing assets and service records, establishing a spreadsheet-centric content workflow for core business functions.
Configuration focused on standardized workbook templates, consistent file naming conventions and a shared folder model to emulate document management and collaboration. Operational coverage spanned sales, parts, service and back-office processes, with governance built around manual version control, defined file ownership and review checkpoints to coordinate content updates. This implementation emphasized lightweight Enterprise Content Management practices delivered through Microsoft Excel workbooks, relying on procedural controls and template-driven automation rather than a dedicated ECM platform.
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Web Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Brand Management | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Gruene Harley-Davidson
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Gruene Harley-Davidson Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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