Grupo Bimbo
Prolongacion Paseo de la Reforma 1000, Col. Pena Blanca Santa Fe,
Mexico City, 1210,
Mexico
Mexico City, 1210,
Mexico
52 55 5268-6600
Consumer Packaged Goods
Grupo Bimbo Technographics
Grupo Bimbo Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Bimbo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 146910 Grupo Bimbo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Bimbo has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2020, Indeavor Absence Management for Absence and Leave Management in 2025, Ivy Distribution Management System (DMS) for Distribution ERP in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Bimbo is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Indeavor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Bimbo revenues, which have grown to $23.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Bimbo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Bimbo Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2021 |
In 2020, Grupo Bimbo implemented Oracle Cloud ERP as part of a broader move to Oracle Fusion Cloud applications. Grupo Bimbo implemented Oracle Cloud ERP, an ERP Financial solution, to centralize and standardize financial operations across its global manufacturing and distribution footprint.
Grupo Bimbo migrated from Oracle E-Business Suite and engaged Oracle Consulting for a multiphase, template-driven rollout. The company established a global template and first deployed Oracle Fusion Cloud ERP and Oracle Fusion Cloud SCM in Morocco, then expanded implementations to Peru, Chile, Mexico, Colombia, Paraguay, and Argentina, later extending Oracle Cloud ERP, SCM, HCM, and CX to the United States, Canada, Mexico, and China.
The implementation included Oracle Cloud ERP alongside Oracle Cloud SCM, Oracle Cloud HCM, Oracle Fusion Cloud Advertising and CX, and Oracle Fusion Cloud Transportation Management, with Oracle Payroll going live in China. Architecture and integrations were implemented to connect SaaS, custom, and on-premises applications using Oracle Integration and Oracle SOA on OCI, creating a unified data layer to support finance, supply chain, HR, and transportation workflows.
Governance and process changes centered on rethinking business processes to exploit SaaS standardization and a single global template, enabling faster, standardized processes and improved data access for front-line operations. Grupo Bimbo framed the program to improve visibility across 200 bakeries and extensive distribution routes, aiming to reduce operational waste and make work on the front lines easier and more efficient, while continuing a phased, global modernization cadence.
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Expense Management | ERP Financial Management |
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2008 | 2009 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Indeavor | Legacy | Indeavor Absence Management | Absence and Leave Management | HCM | n/a | 2025 | 2025 |
In 2025, Grupo Bimbo deployed Indeavor Absence Management at its Edmonton bakery in Canada. The implementation centralized scheduling and automated leave and overtime approvals within the HR and operations process area, using Indeavor Absence Management in the Absence and Leave Management category to manage time off and roster workflows.
The rollout configured core absence management and scheduling capabilities, including automated leave request processing, overtime approval routing, and schedule rule enforcement to meet local union requirements. Configuration emphasized centralized roster control and automated workflows to reduce manual coordination between production planners and HR.
Operational scope was focused on the Edmonton bakery site, impacting HR administrators, operations planners, and shop floor supervisors responsible for daily roster execution. Governance work established standardized scheduling policies and approval paths, with local compliance controls embedded into scheduling rules to ensure union-compliant shifts.
The case materials report the deployment delivered centralized scheduling and leave automation benefits, explicitly saving over 50 hours weekly on scheduling tasks at the site. Indeavor Absence Management provided the primary functional platform for absence handling and schedule orchestration, aligning HR and operations scheduling processes.
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Core HR | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2020 | 2021 |
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HR Service Delivery | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ivy Mobility | Legacy | Ivy Distribution Management System (DMS) | Distribution ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Grupo Bimbo implemented Ivy Mobility's Ivy Distribution Management System (DMS) in the Distribution ERP category to digitize its route-to-market and distribution operations across Mexico. The deployment leveraged Ivy Mobility's cloud Distribution Management System and Direct Store Delivery (DSD) capabilities to unify more than 800 distribution centers and enable over 35,000 routes.
Implementation centered on the Ivy Distribution Management System (DMS) and the DSD module, configured for mobile field execution, route orchestration, order capture at point of sale, van inventory management, and proof-of-delivery workflows. These functional modules provided operational control for field sales and distribution teams and standardized direct store delivery processes across sites.
The rollout covered national operations in Mexico, bringing distribution centers and field routes under a single cloud-based control plane, and required centralized governance to enforce consistent DSD workflows and data capture standards. No specific backend integrations were disclosed in source material, the program focused on unifying route-to-market execution and data capture across distribution and field operations.
According to vendor case material, the initiative improved field productivity and reduced cost-to-serve per product following the DMS and DSD deployment. The account underscores that Grupo Bimbo used Ivy Mobility's Ivy Distribution Management System to operationalize Distribution ERP capabilities across its route-to-market footprint.
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Enterprise Asset Management | ERP Services and Operations |
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2019 | 2019 |
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Enterprise Asset Management | ERP Services and Operations |
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2016 | 2016 |
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Retail Management | ERP Services and Operations |
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2020 | 2020 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AI Model Deployment and Monitoring, AI Workflow Automation | AI Development |
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2025 | 2025 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Advanced Planning and Scheduling | SCM |
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2017 | 2017 |
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Demand Forecasting and Planning | SCM |
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2017 | 2017 |
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Order Management | SCM |
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2020 | 2021 |
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Supply Chain Management | SCM |
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2020 | 2021 |
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Transportation Management | SCM |
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2020 | 2021 |
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Warehouse Management | SCM |
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2020 | 2021 |
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Warehouse Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Quality Management | PLM and Engineering |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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Apps Development | PaaS |
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2021 | 2021 |
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Extract, Transform, and Load (ETL) | PaaS |
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2020 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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SD-WAN | IaaS |
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2024 | 2024 |
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SD-WAN | IaaS |
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2024 | 2024 |
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SD-WAN | IaaS |
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2020 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Next Generation Firewall | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Grupo Bimbo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Grupo Bimbo Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grupo Bimbo Technographics
Grupo Bimbo is a Consumer Packaged Goods organization based in Mexico,
with around 146910 employees and annual revenues of $23.90 billion.
Grupo Bimbo operates a diverse technology stack with applications such as
Oracle Cloud ERP, Indeavor Absence Management and Ivy Distribution Management System (DMS),
covering areas like ERP Financial, Absence and Leave Management and Distribution ERP.
Grupo Bimbo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Indeavor and Ivy Mobility.
Grupo Bimbo recently adopted applications including
Indeavor Absence Management in 2025, Oracle AI Data Platform in 2025 and Fortinet SD-WAN in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Bimbo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Bimbo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Bimbo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.