AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Grupo Bimbo Spain Tech Stack and Enterprise Applications

Grupo Bimbo Spain Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cornerstone Platform Legacy Cornerstone Platform CMS Content Management Content Management n/a 2023 2023
Grupo Bimbo Spain CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DeLorean Artificial Intelligence Legacy Sales AI CRM CRM n/a 2023 2023
In 2023 Grupo Bimbo Spain piloted DeLorean Artificial Intelligence Sales AI in a CRM role to support CRM and sales operations across Latin America. The initial deployment was executed in Mexico and focused on generating daily, store-level recommendations to guide in-store product assortment and merchandising decisions. The implementation centered on predictive assortment capabilities within Sales AI, using demand signal modeling and a recommendation engine to produce SKU level assortment suggestions and merchandising prompts. Configuration emphasized operational workflows for field sales and merchandising teams, with automated daily scoring and recommendation delivery to support point of sale execution. Operational scope covered CRM and sales operations and merchandising functions in Latin America, with the Mexico pilot serving as the operational testbed in 2023. Governance was organized as a pilot rollout that integrated Sales AI outputs into existing merchandising decision processes, and vendor and press disclosures indicated the engagement aimed to drive assortment optimization and revenue uplift.
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2014 2014
Listing Management CRM 2014 2014
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2023 2023
Grupo Bimbo Spain IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2023 2023
Content Delivery Network IaaS 2026 2026

IT Decision Makers and Key Stakeholders at Grupo Bimbo Spain

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Grupo Bimbo Spain Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Bimbo Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Bimbo Spain digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Grupo Bimbo Spain Technographics
Grupo Bimbo Spain is a Consumer Packaged Goods organization based in Spain, with around 152253 employees and annual revenues of $20.15 billion.
Grupo Bimbo Spain operates a diverse technology stack with applications such as Cornerstone Platform CMS, Sales AI and Amazon EC2, covering areas like Content Management, CRM and Application Hosting and Computing Services.
Grupo Bimbo Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cornerstone Platform, DeLorean Artificial Intelligence and Amazon Web Services (AWS).
Grupo Bimbo Spain recently adopted applications including Amazon CloudFront in 2026, Cornerstone Platform CMS in 2023 and Sales AI in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Bimbo Spain’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Grupo Bimbo Spain’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Bimbo Spain technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.