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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Grupo Bimbo Spain Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DeLorean Artificial Intelligence Legacy Sales AI CRM CRM n/a 2023 2023
In 2023 Grupo Bimbo Spain piloted DeLorean Artificial Intelligence Sales AI in a CRM role to support CRM and sales operations across Latin America. The initial deployment was executed in Mexico and focused on generating daily, store-level recommendations to guide in-store product assortment and merchandising decisions. The implementation centered on predictive assortment capabilities within Sales AI, using demand signal modeling and a recommendation engine to produce SKU level assortment suggestions and merchandising prompts. Configuration emphasized operational workflows for field sales and merchandising teams, with automated daily scoring and recommendation delivery to support point of sale execution. Operational scope covered CRM and sales operations and merchandising functions in Latin America, with the Mexico pilot serving as the operational testbed in 2023. Governance was organized as a pilot rollout that integrated Sales AI outputs into existing merchandising decision processes, and vendor and press disclosures indicated the engagement aimed to drive assortment optimization and revenue uplift.
IT Decision Makers and Key Stakeholders at Grupo Bimbo Spain
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Grupo Bimbo Spain Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Grupo Bimbo Spain Technographics

Grupo Bimbo Spain is a Consumer Packaged Goods organization based in Spain, with around 152253 employees and annual revenues of $20.15 billion.

Grupo Bimbo Spain operates a diverse technology stack with applications such as Sales AI, covering areas like CRM.

Grupo Bimbo Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as DeLorean Artificial Intelligence.

Grupo Bimbo Spain recently adopted applications including Sales AI in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Grupo Bimbo Spain’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Grupo Bimbo Spain’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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