Grupo Cortefiel
Av. del Llano Castellano, 51,
Madrid, 28034,
Spain
Madrid, 28034,
Spain
34 913 87 34 00
Manufacturing
Grupo Cortefiel Technographics
Grupo Cortefiel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Cortefiel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Grupo Cortefiel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Cortefiel has purchased the following applications: Oracle Micros Retail J for Point Of Sale in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Salesforce Commerce Cloud for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Cortefiel is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Cortefiel revenues, which have grown to $1.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Cortefiel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Cortefiel Tech Stack and Enterprise Applications
Grupo Cortefiel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Micros Retail J | Point Of Sale | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Grupo Cortefiel implemented Oracle Micros Retail J in a Point Of Sale context to extend Micros planning capabilities across its franchise network and support international expansion. The deployment emphasized franchise collaboration and assortment planning to improve coordination with franchisees and to support the group’s objective of increasing revenue.
The rollout added the Franchise Planning and Range Visualiser modules of Micros Merchandise Planning to an existing Merchandise Planning footprint used in company owned stores. Oracle Micros Retail J was configured to enable joint selection of products, prices and quantities for individual stores and markets, and to provide a consistent visual presentation across ranges via the Range Visualiser capability.
Operational coverage included Grupo Cortefiel’s central corporate functions and its international franchise network, with the corporate headquarters centralizing administrative, financial, technological, expansion, outsourcing and human resources activities. The solution was required to be easy to use for both internal franchise management teams and the full franchise network, and to support the existing Excel based business processes used by some franchisees for planning and data exchange.
Governance was centered at corporate HQ, which used the system to standardize franchise collaboration workflows and assortment governance while preserving franchise-level input. Explicit outcomes cited in the announcement include improved coordination with franchisees, the ability to jointly determine assortments and pricing for any market, and a more uniform visual impact across product ranges.
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Grupo Cortefiel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Grupo Cortefiel deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation provides core cloud productivity services including Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, and Google Calendar under the Google Workspace administration model, positioned to support a 10,000 employee organization headquartered in Spain.
Configuration and architecture emphasize centralized administration through the Google Workspace Admin console, with organizational unit segmentation, role based administrative controls, account provisioning, access policies, and device management consistent with Collaboration platform best practices. Google Workspace (Formerly Google G-Suite) is used to enable real time document collaboration, shared drives for team content, and enterprise email routing across corporate domains.
Operational coverage extends across corporate functions that rely on coordinated content authoring and scheduling, including communications, merchandising, design, and store operations, with references to Google Workspace surfaced in the company website source. Integrations are limited to standard directory and identity workflows typical for Collaboration deployments, and the implementation scope is enterprise level within the Spain corporate footprint.
Governance and process changes center on centralized user lifecycle management, administrative role segregation, and policy driven access controls to enforce consistent collaboration practices. The narrative reflects an enterprise oriented Google Workspace deployment aligned to Collaboration use cases, with administrative control and cloud native collaboration modules instrumented for cross functional work.
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Collaboration | Collaboration |
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2016 | 2016 |
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Grupo Cortefiel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016 Grupo Cortefiel implemented Salesforce Commerce Cloud for eCommerce. The implementation emphasized storefront configuration and content management, leveraging Demandware software experience to change page templates, manage page content, and stage releases. Workstreams included full site translation for multilingual support, comprehensive search engine optimization across product and category pages, and planning and staging workflows to coordinate content and code deployments. The deployment addressed core eCommerce functional areas such as catalog merchandising, storefront templates, checkout flow configuration, and SEO-oriented content management.
Documentation from the engagement highlights market research and competitive Benchmarkets analysis alongside a Pinterest channel integration for product discovery and social referrals. Operational scope focused on web, marketing, and e-commerce operations teams, with defined staging processes and content update governance to manage site changes. The Salesforce Commerce Cloud implementation therefore centralized page-level editing, release staging, localization, and merchandising workflows for Grupo Cortefiel’s corporate website.
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Grupo Cortefiel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Grupo Cortefiel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Grupo Cortefiel
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR | Director | HR | |
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HR International Director | Director | HR | |
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HR Recruitment & Talent Specialist Manager | Manager | HR | |
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Apps Being Evaluated by Grupo Cortefiel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Cortefiel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Cortefiel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grupo Cortefiel Technographics
Grupo Cortefiel is a Manufacturing organization based in Spain,
with around 10000 employees and annual revenues of $1.13 billion.
Grupo Cortefiel operates a diverse technology stack with applications such as
Oracle Micros Retail J, Google Workspace (Formerly Google G-Suite) and Salesforce Commerce Cloud,
covering areas like Point Of Sale, Collaboration and eCommerce.
Grupo Cortefiel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Salesforce.
Grupo Cortefiel recently adopted applications including
Adobe Experience Cloud in 2019, Microsoft 365 in 2016 and Salesforce Commerce Cloud in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Cortefiel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Cortefiel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Cortefiel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.