Pinhais, 83324-210,
Brazil
Grupo LUME Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo LUME and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Grupo LUME employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Grupo LUME has purchased the following applications: Microsoft 365 for Collaboration in 2022, Wix.com for Web Content Management in 2021, LAHAR Marketing Automation for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo LUME is running and its propensity to invest more and deepen its relationship with Microsoft , Wix.com , LAHAR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo LUME revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo LUME intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LAHAR | Legacy | LAHAR Marketing Automation | Marketing Automation | CRM | n/a | 2024 | 2024 |
In 2024, Grupo LUME implemented LAHAR Marketing Automation on its corporate website to centralize digital lead capture and campaign orchestration. The deployment positions LAHAR Marketing Automation as the Marketing Automation platform supporting Grupo LUME's marketing and demand generation functions in Brazil, and the application is embedded directly in site pages for real time visitor tracking and form capture.
The implementation focuses on core Marketing Automation capabilities, including web form and landing page embedding, email campaign sequencing, contact segmentation, behavioral tracking, and automated workflow orchestration. Configuration work emphasized campaign taxonomy, audience segmentation rules, and template-led email and landing page assets, enabling repeatable nurture programs and event-driven triggers.
Operational coverage centers on the marketing and sales lead handoff processes, with the LAHAR Marketing Automation instance integrated into the website via tracking snippets and embedded forms to capture first touch and behavioral signals. Governance includes role based access for the marketing team, standardized tagging and campaign naming conventions for data consistency, and processes for campaign approval and lead qualification to support downstream sales engagement.
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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