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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Grupo LUME Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wix.com Legacy Wix.com Web Content Management Content Management n/a 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LAHAR Legacy LAHAR Marketing Automation Marketing Automation CRM n/a 2024 2024
In 2024, Grupo LUME implemented LAHAR Marketing Automation on its corporate website to centralize digital lead capture and campaign orchestration. The deployment positions LAHAR Marketing Automation as the Marketing Automation platform supporting Grupo LUME's marketing and demand generation functions in Brazil, and the application is embedded directly in site pages for real time visitor tracking and form capture. The implementation focuses on core Marketing Automation capabilities, including web form and landing page embedding, email campaign sequencing, contact segmentation, behavioral tracking, and automated workflow orchestration. Configuration work emphasized campaign taxonomy, audience segmentation rules, and template-led email and landing page assets, enabling repeatable nurture programs and event-driven triggers. Operational coverage centers on the marketing and sales lead handoff processes, with the LAHAR Marketing Automation instance integrated into the website via tracking snippets and embedded forms to capture first touch and behavioral signals. Governance includes role based access for the marketing team, standardized tagging and campaign naming conventions for data consistency, and processes for campaign approval and lead qualification to support downstream sales engagement.
Marketing Automation CRM 2024 2024
Tag Management CRM 2023 2023
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
IT Service Management ITSM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2024 2024
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2024 2024
IT Decision Makers and Key Stakeholders at Grupo LUME
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Grupo LUME Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Grupo LUME Technographics

Grupo LUME is a Professional Services organization based in Brazil, with around 150 employees and annual revenues of $20.0 million.

Grupo LUME operates a diverse technology stack with applications such as Microsoft 365, Wix.com and LAHAR Marketing Automation, covering areas like Collaboration, Web Content Management and Marketing Automation.

Grupo LUME has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Wix.com and LAHAR.

Grupo LUME recently adopted applications including LAHAR Marketing Automation in 2024, RD Station Marketing in 2024 and Twilio Sendgrid in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Grupo LUME’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Grupo LUME’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Grupo LUME technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.