Grupo MAS
Calle Torre de los Herberos, 6,
Dos Hermanas, 41703,
Spain
Dos Hermanas, 41703,
Spain
34 955 641 368
Retail
Grupo MAS Technographics
Grupo MAS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo MAS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Grupo MAS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo MAS has purchased the following applications: Tier1 Attractor ERP for ERP Financial in 2012, Oct8ne for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo MAS is running and its propensity to invest more and deepen its relationship with Tier1 , Oct8ne , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo MAS revenues, which have grown to $320.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo MAS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo MAS Tech Stack and Enterprise Applications
Grupo MAS ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tier1 | Legacy | Tier1 Attractor ERP | ERP Financial | ERP | n/a | 2012 | 2013 |
In 2012, Grupo MAS implemented Tier1 Attractor ERP as an ERP Financial solution to consolidate business management across its retail, distribution, manufacturing, and corporate finance functions. The deployment was scoped for an organization with approximately 3000 employees and 320000000 in annual revenue, targeting centralized financial controls across the companyÕs stores and distribution footprint in Spain.
The Tier1 Attractor ERP implementation included core financial modules such as general ledger, accounts payable, accounts receivable, fixed assets, and treasury, alongside operational modules for inventory management, procurement, sales order processing, production planning, and retail commerce functionality. Configuration emphasized chart of accounts harmonization, Spanish tax and statutory reporting, inventory valuation workflows, and production bill of materials and shop floor scheduling appropriate for combined retail and manufacturing operations. Tier1 Attractor ERP functioned as the ERP Financial backbone for Grupo MASÕs cross-functional processes.
Operational coverage extended to corporate finance, store operations, supply chain, and production units, with governance established to centralize financial policy, enforce role based access controls, and define standardized order to cash, procure to pay, and record to report workflows. Rollout followed phased validation and localized statutory configuration for Spain, accompanied by targeted training for finance and store teams to standardize execution. Tier1 lists Supermercados Mas among reference customers for Attractor ERP.
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Grupo MAS AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oct8ne | Legacy | Oct8ne | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Grupo MAS deployed Oct8ne on its public website to deliver conversational customer engagement for its retail e-commerce presence. Grupo MAS implemented Oct8ne as a Chatbots and Conversational AI solution to support customer service and online shopping workflows on the site.
The implementation is web channel focused, embedding Oct8ne chat widgets and configured conversational flows to handle common inquiries, automate responses, surface FAQ or knowledge base content, and perform agent handoff for escalations. Operational coverage targets e-commerce and customer service functions, with governance and content management managed by internal support teams responsible for authoring conversation scripts and overseeing escalation procedures on the website.
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Grupo MAS Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Grupo MAS implemented Google Workspace (Formerly Google G-Suite) to provide core Collaboration capabilities across the organization. The deployment supports roughly 3000 employees and is referenced on the company website https://www.supermercadosmas.com/, indicating public DNS and service configuration tied to the retailer’s corporate domain.
The implementation centers on Google Workspace core modules including Gmail, Google Drive, Google Docs, Google Sheets, Google Calendar, and the Admin console, delivering email, document collaboration, file storage, and calendaring. Architecture follows a cloud SaaS model with centralized domain provisioning and Google managed tenancy, enabling centralized account management, role based administration, and group based mail routing through the Admin console.
Operational coverage targets corporate functions such as merchandising, supply chain coordination, finance, and store operations to support internal collaboration and cross functional workflows. Governance and operational controls include centralized user provisioning and access controls, delegated administrative roles for departmental administration, and policy enforcement through the Google Workspace Admin console. Google Workspace (Formerly Google G-Suite) serves as the Collaboration platform for Grupo MAS and is visible in their public site configuration.
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Grupo MAS eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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Grupo MAS SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Advanced Planning and Scheduling | SCM |
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2018 | 2019 |
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Grupo MAS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Grupo MAS ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Grupo MAS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Grupo MAS
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CIO | CXO | Finance | |
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Commercial Deputy Director | Director | Finance | |
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Purchasing Manager | Manager | Procurement | |
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Purchasing Manager | Manager | Procurement | |
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Head of Purchasing | Director | Procurement | |
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Apps Being Evaluated by Grupo MAS Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo MAS IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo MAS digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo MAS Technographics
Grupo MAS is a Retail organization based in Spain,
with around 3000 employees and annual revenues of $320.0 million.
Grupo MAS operates a diverse technology stack with applications such as
Tier1 Attractor ERP, Oct8ne and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Grupo MAS has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tier1, Oct8ne and Google.
Grupo MAS recently adopted applications including
New Relic APM in 2021, Microsoft Azure CDN in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo MAS’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo MAS’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo MAS technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.