Grupo Motormac
Av. Assis Brasil, 11000 - Sarandi,
Porto Alegre, 91140-000, Rio Grande,
Brazil
Porto Alegre, 91140-000, Rio Grande,
Brazil
55 51 3349 3200
Distribution
Grupo Motormac Technographics
Grupo Motormac Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Motormac and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Grupo Motormac employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Motormac has purchased the following applications: NTS Apollo ERP for Manufacturing ERP, Distribution ERP in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Motormac is running and its propensity to invest more and deepen its relationship with NTS Apollo , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Motormac revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Motormac intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Motormac Tech Stack and Enterprise Applications
Grupo Motormac ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NTS Apollo | Legacy | NTS Apollo ERP | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016, Grupo Motormac implemented NTS Apollo ERP. The NTS Apollo ERP deployment addressed Manufacturing ERP,Distribution ERP functional areas for the Brazil-based distributor, targeting inventory control, order management, procurement and core financials. Implementation scope focused on centralizing distribution operations and warehouse processing while adding production planning capability.
Configuration emphasized modules typical of the category, including inventory management, warehouse management, order-to-cash, purchase-to-pay, production planning and general ledger financials. Responsibility for training in ERP Apollo was established as part of the rollout, with structured user training, process documentation and role-based access mapping to support operations, sales and finance teams. Governance measures included standardizing distribution and accounting workflows to align operational processes with the application configuration.
|
Grupo Motormac Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Grupo Motormac implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform to support marketing and communications workflows. The deployment targeted content production activities for social networks, the corporate website, newspapers and magazines, and centralized clipping and news production across the organization. The implementation was sized to support a 320 employee distribution firm operating in Brazil and focused on streamlining content creation and editorial coordination within marketing functions.
Google Workspace (Formerly Google G-Suite) was configured to provide core Collaboration capabilities including centralized email, shared document authoring, cloud storage, and collaborative scheduling to enable multi-channel content production. The configuration supported inbound marketing workstreams, specifically the creation of flows, content assets, process orchestration, audience segmentations and e-mail marketing sequences. The deployment was used alongside Google Adwords, Google My Business, Google Trends and Google Analytics, reflecting explicit integration points for campaign management, local presence, trending research and web analytics.
Governance centered on standardizing editorial and inbound marketing processes, instituting content approval workflows and aligning segmentation and e-mail marketing procedures with the Collaboration platform. Operational coverage emphasized the marketing and communications teams responsible for outbound content, clipping distribution and digital advertising coordination. Google Workspace (Formerly Google G-Suite) served as the central Collaboration layer connecting content production, analytics and paid search tools for ongoing campaign orchestration.
|
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Grupo Motormac CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Grupo Motormac deployed Hotjar on its public website to capture user behavior and support Customer Experience initiatives. Hotjar is implemented on the motormac.com.br domain to provide web-based behavioral analytics as part of the company Customer Experience tooling.
The implementation leverages Hotjar capabilities commonly used for site optimization, including heatmaps, session recordings, conversion funnel analysis and on-page feedback widgets to surface navigation patterns, form interactions and drop-off points. Configuration focuses on page-level instrumentation and sampling controls to prioritize high-traffic pages and key conversion flows.
Operational ownership for Hotjar data and insights is aligned with e-commerce, digital marketing and UX teams at Grupo Motormac, who use the application to inform user interface adjustments and content prioritization. Deployment is scoped to the public storefront, with data collection and feedback workflows designed to support iterative UX improvements while limiting event capture through standard sampling and anonymization settings.
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
Grupo Motormac IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Grupo Motormac
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grupo Motormac Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Motormac IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Motormac digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo Motormac Technographics
Grupo Motormac is a Distribution organization based in Brazil,
with around 320 employees and annual revenues of $30.0 million.
Grupo Motormac operates a diverse technology stack with applications such as
NTS Apollo ERP, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Manufacturing ERP, Distribution ERP, Collaboration and Customer Experience.
Grupo Motormac has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as NTS Apollo, Google and Contentsquare.
Grupo Motormac recently adopted applications including
Microsoft 365 in 2021, Microsoft Azure Cloud Services in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Motormac’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Motormac’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Motormac technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.