Manzanillo, 28219,
Mexico
Grupo Ocupa Technographics
Grupo Ocupa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Ocupa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Grupo Ocupa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Ocupa has purchased the following applications: Oracle Cloud SCM for Supply Chain Management in 2021, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Ocupa is running and its propensity to invest more and deepen its relationship with Oracle , Contentsquare , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Ocupa revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Ocupa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Ocupa Tech Stack and Enterprise Applications
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud SCM | Supply Chain Management | SCM | DoTTI Consulting | 2021 | 2021 |
In 2021, Grupo Ocupa implemented Oracle Cloud SCM as part of a broader Oracle Cloud suite deployment to strengthen its port and logistics operations in Manzanillo, Mexico, with Oracle Cloud SCM positioned as the Supply Chain Management application within that stack. The initiative aligned supply chain, procurement, inventory, transportation, finance, HR, and sales processes under a single cloud architecture to address manual data entry and limited traceability challenges in core operational workflows.
The implementation included Oracle Cloud ERP, Oracle Cloud SCM, Oracle Transportation Management, Oracle Fusion Cloud HCM, Oracle Configure Price Quote, and Oracle Sales. Configuration focused on procurement automation and order processing, inventory management and cycle time reduction, transportation and logistics orchestration through Oracle Transportation Management, HR onboarding and employee data propagation via Oracle Fusion Cloud HCM, and sales quoting control via Oracle Configure Price Quote and Oracle Sales. These modules were configured to standardize financial and operational data and automate approval hierarchies and payment scheduling.
DoTTI Consulting worked with Grupo Ocupa to migrate to Oracle Cloud applications and integrate Oracle Cloud ERP into business processes to create unified information flows across finance, purchasing, logistics, HR, and sales. The deployment covered operational units including purchasing and invoicing, logistics visibility across port operations and Navieras Shipping, and centralized record keeping for sales quotes and customer activity. Integrations emphasized shared master data and transactional handoff between ERP, SCM, transportation management, CPQ, and sales systems.
Governance and workflow changes established budget analysis routines, an approval hierarchy for expenditures, and a post-sales follow up process to embed operational controls. Reported outcomes included reducing financial data consolidation and validation to three or four days, automating nearly 100 percent of invoicing, cutting inventory handling from about a week to one day, enabling end to end logistics tracking with Oracle Transportation Management, making new hire records available across the organization in under an hour with Oracle Cloud HCM, and improving discount control and reduce IT dependency for configure price quote tasks with Oracle CPQ. Oracle Cloud SCM and the connected Oracle Cloud applications provided the structural foundation for more consistent record keeping and standardized processes across Grupo Ocupa.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Grupo Ocupa implemented Hotjar on its public website to instrument visitor behavior and capture on-site feedback. The deployment places Hotjar within the Customer Experience stack for the company web properties at https://www.grupoocupa.com.mx/ and supports behavioral analytics for customer-facing pages.
The Hotjar implementation leverages common Customer Experience capabilities including session replay, heatmaps, conversion funnel visualization, and on-page feedback widgets to surface qualitative and quantitative user insights. Configuration focused on page-level tracking, recording rules, and dashboarding so digital teams can analyze navigation patterns and identify friction points.
Operational ownership was aligned to marketing and product teams who use Hotjar outputs for user research, UX prioritization, and website optimization, feeding behavioral signals into existing analytics workflows. Governance emphasized tool access controls, recording retention practices, and structured workflows for triaging feedback into product and marketing backlogs.
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Marketing Automation | CRM |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Grupo Ocupa
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Apps Being Evaluated by Grupo Ocupa Executives
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