Grupo SM
Grupo SM Technographics
Grupo SM Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo SM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2100 Grupo SM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo SM has purchased the following applications: Microsoft 365 for Collaboration in 2016, Enghouse Interactive Altitude Xperience for Customer Experience in 2016, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo SM is running and its propensity to invest more and deepen its relationship with Microsoft , Enghouse Interactive , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo SM revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo SM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo SM Tech Stack and Enterprise Applications
Grupo SM Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Grupo SM implemented Microsoft 365 as a Collaboration platform. The Microsoft 365 deployment is visible on the company website and serves as the primary collaboration layer for content sharing and communications across the organization. This implementation supports centralized document access and public-facing collaboration links that connect editorial assets to internal workflows. Grupo SM Microsoft 365 Collaboration is positioned to unify team communication and document management for an education publisher operating in Spain.
The deployment aligns with Collaboration category capabilities, using cloud-hosted mail, document libraries, team collaboration spaces, and file synchronization consistent with Microsoft 365 product components such as Exchange Online, SharePoint Online, Teams, and OneDrive. Operational coverage centers on content creation and editorial workflows, curriculum development coordination, and corporate communications, with governance focused on document permissions and site-level content publishing controls. Integrations include visible embedding or linking of Microsoft 365 resources on the public site, and the configuration emphasizes content collaboration, version control, and role-based access for internal teams.
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Grupo SM CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Enghouse Interactive | Legacy | Enghouse Interactive Altitude Xperience | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Grupo SM implemented Enghouse Interactive Altitude Xperience to address customer service processes in its contact center and to integrate customer contact channels with internal customer management processes. The deployment of Enghouse Interactive Altitude Xperience was part of a Customer Experience initiative covering SM Spain contact center operations and the cross functional teams responsible for resolving customer issues. The implementation centered on contact center capabilities typical of the Customer Experience category, including multichannel interaction handling, interaction routing and unified interaction records to create a single view of customer contacts. Configuration emphasized automated routing and workflow orchestration so that inquiries were handed off between the contact center and several departments according to standardized processes. Operational scope included the contact center and the multiple departments involved in issue resolution, with governance focused on aligning process workflows across those groups to improve coordination. The project achieved efficiency in the relation between the several departments involved in solving customer issues and requests as the primary outcome reported.
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Grupo SM ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, Grupo SM implemented Atlassian Jira Service Desk for IT Service Management. The deployment exposes Atlassian Jira Service Desk on Grupo SM's public website to deliver a web-based service portal for support requests and inquiries. This configuration establishes Atlassian Jira Service Desk as the company's IT Service Management entry point for customer and internal support workflows.
Configuration focused on core IT Service Management capabilities, including a web self-service portal, incident and service request workflows, ticket queues, SLA timers, request forms, and automation rules. Administrators configured role-based queues and workflow states to enforce categorization, prioritization, and escalation paths consistent with standard ITSM practice. The implementation leverages notification features and knowledge base integration capabilities typical of Atlassian Jira Service Desk to support end user communication and self-help.
Operational coverage centers on web-facing support for Grupo SM's users and aligns with IT support and customer service functions within the education business. Governance practices emphasize centralized ticket management, defined workflow ownership, and role-based access for support staff to align service levels and response processes. The public website deployment positions Atlassian Jira Service Desk as the primary touchpoint for service requests within Grupo SM's IT Service Management environment.
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Grupo SM PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Grupo SM IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Grupo SM
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grupo SM Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo SM IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo SM digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo SM Technographics
Grupo SM is a Education organization based in Spain,
with around 2100 employees and annual revenues of $300.0 million.
Grupo SM operates a diverse technology stack with applications such as
Microsoft 365, Enghouse Interactive Altitude Xperience and Atlassian Jira Service Desk,
covering areas like Collaboration, Customer Experience and IT Service Management.
Grupo SM has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Enghouse Interactive and Atlassian.
Grupo SM recently adopted applications including
Salesforce Marketing Cloud in 2021, Salesforce Sales Cloud in 2021 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo SM’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo SM’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo SM technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.