Turin, 10151,
Italy
Gruppo Strola Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Gruppo Strola and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Gruppo Strola employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gruppo Strola has purchased the following applications: WordPress for Web Content Management in 2017, WooCommerce for eCommerce in 2018, Neosperience Lead Champion for Lead Generation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gruppo Strola is running and its propensity to invest more and deepen its relationship with Automattic , Neosperience , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gruppo Strola revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gruppo Strola intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2017 | 2017 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Neosperience | Legacy | Neosperience Lead Champion | Lead Generation | CRM | n/a | 2021 | 2021 |
In 2021, Gruppo Strola implemented Neosperience Lead Champion to transform its sales approach and provide the sales team with high-quality B2B leads in Italy. The deployment used the Lead Champion discover capability and focused on account-based marketing and analytics, delivering an excellent return on investment in under two months.
The implementation emphasized Lead Generation functionality, surfacing intent signals and account-level indicators to prioritize outreach. Configuration centered on intent signal detection, account-based segmentation, lead scoring and qualification workflows, and analytics dashboards to present prioritized prospects to commercial teams.
Operational scope covered the sales organization in Italy and the commercial engagement process, aligning marketing and sales around faster commercial actions. Governance changes included new qualification and follow-up workflows and analytics-driven handoffs from marketing to sales, enabling more immediate commercial responses to intent signals.
Outcomes reported by Gruppo Strola included a rapid time to value and high-quality B2B leads, with an excellent return on investment documented in under two months after deploying Neosperience Lead Champion.
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Tag Management | CRM |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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