GS1 UK
Floor 3 Hasilwood House, 60 Bishopsgate,
London, EC2N 4AW,
United Kingdom
London, EC2N 4AW,
United Kingdom
44 20 7092-3501
Distribution
GS1 UK Technographics
GS1 UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GS1 UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 GS1 UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GS1 UK has purchased the following applications: Unit4 Business World for ERP Financial in 2019, LiveChat for Chatbots and Conversational AI in 2021, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GS1 UK is running and its propensity to invest more and deepen its relationship with UNIT4 , Oracle , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GS1 UK revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GS1 UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GS1 UK Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 Business World | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, GS1 UK implemented Unit4 Business World to consolidate core billing and finance operations. The deployment was scoped to ERP Financial functions and focused on membership invoicing, payment processing, accounts receivable and debt collection workflows.
The Unit4 Business World implementation configured modules to handle membership applications, orders, renewals and membership payments, with invoice generation and accounts receivable processing routed through Agresso Business World as part of the Unit4 Business World deployment. Financial reporting and spreadsheet-based analysis were used to categorize member data and support day to day reconciliations.
Operational integrations and data flows were designed to maintain account accuracy, with member detail updates captured from phone and email interactions and uploaded into CRM and accounting systems referenced as SalesLogix and NetSuite in operational notes. Support mailboxes and inbound member communications were part of the operational scope, enabling timely updates to account records and triggering invoice or collection actions within Unit4 Business World.
Governance emphasized adherence to agreed service levels for application processing, renewals, payments and resignation handling, with explicit processes for following up on undelivered letters and emails to obtain updated contact details. The rollout supported close collaboration between membership services and Front of House operations to streamline inbound contact handling, courier and post logistics, and routine administrative tasks that feed into the ERP Financial ledgers.
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, GS1 UK deployed LiveChat on their website to provide conversational support for members and trading partners. LiveChat is categorized as Chatbots and Conversational AI and delivers a web chat widget, agent console, messaging workflows, and session transcript capabilities to enable real-time customer service and member engagement. The implementation emphasizes web channel presence and the use of LiveChat features to handle inbound inquiries and sustain conversation history for subsequent follow up.
The deployment centered on embedding the LiveChat widget across customer facing pages, configuring agent routing, canned responses, and chat transcript capture to align with existing support workflows. Operational scope included customer service and digital engagement teams who operate the LiveChat agent console and manage message templates and escalation guidelines. Governance activities focused on establishing chat handling procedures and standardized response libraries to ensure consistent member communications while maintaining the LiveChat application as the primary conversational interface on the website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 GS1 UK implemented Zoom for Audio Video and Web Conferencing on its public website. Zoom is embedded as the site-level conferencing channel to deliver live meetings and virtual events directly from browser sessions, reflecting a web-embedded deployment model rather than a solely desktop client approach.
The implementation leverages standard Audio Video and Web Conferencing capabilities, including scheduled meetings and webinar-style sessions, participant audio and video, screen sharing, in-session chat, and session recording for on-demand access. Configuration emphasis appears to be on web embedding and meeting orchestration, aligning user workflows with typical conferencing feature sets for customer engagement and remote collaboration.
Operationally the Zoom deployment supports both external-facing event delivery and internal meeting use, integrating conferencing access into the public web experience to reduce friction for external attendees. Governance is centered on web-hosted session control and meeting moderation workflows, with operational scope focused on sustaining virtual events and real-time interactions through the website rather than deep cross-system integrations.
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Access Control System | Physical Security |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at GS1 UK
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GS1 UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GS1 UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GS1 UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GS1 UK Technographics
GS1 UK is a Distribution organization based in United Kingdom,
with around 130 employees and annual revenues of $20.0 million.
GS1 UK operates a diverse technology stack with applications such as
Unit4 Business World, LiveChat and Zoom,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
GS1 UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UNIT4, LiveChat, Inc. and Zoom Video Communications.
GS1 UK recently adopted applications including
LiveChat in 2021, Zoom in 2021 and HubSpot Ads in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GS1 UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GS1 UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GS1 UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.