Alpharetta, 30022, GA,
United States
GSI Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by GSI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 GSI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
GSI has purchased the following applications: Stripe Payments for Payment Processing in 2021, Spike AI for Generative AI Platforms in 2024, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GSI is running and its propensity to invest more and deepen its relationship with Stripe , Spike , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GSI revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GSI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spike | Legacy | Spike AI | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, GSI implemented Spike AI to analyze and optimize its website, leveraging Generative AI Platforms capabilities to create persona specific journeys for JD Edwards and NetSuite prospects. Spike AI was applied to improve marketing led lead generation on GSI's United States website and to operationalize website conversion rate optimization.
The deployment used Spike AI's autonomous experimentation and personalization capabilities, instrumenting the website to generate variant content and orchestrate persona tailored journeys. The platform executed automated A/B tests at scale, running the experiment from Aug 10 to Sept 15, and tuned variants to improve click through rates and lead capture. Implementation included configuration of the experimentation engine, variant tuning logic, and conversion optimization workflows.
Operational scope centered on marketing and demand generation functions across the United States site, with persona segmentation aligned to JD Edwards and NetSuite prospect profiles. Integrations were focused on the website and CRO layer, enabling Spike AI to feed optimized variants into existing lead capture flows and marketing lead handling processes.
Outcomes reported in the case study include a 75% increase in conversions driven by Spike AI optimization, alongside documented improvements in CTR and lead capture resulting from autonomous variant tuning. Governance shifted CRO decisioning toward the platform's automated experimentation cycle, streamlining A/B test management and variant selection.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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