GSI
11475 Great Oaks Way Suite 340,
Alpharetta, 30022, GA,
United States
Alpharetta, 30022, GA,
United States
1 855-474-4377
Professional Services
GSI Technographics
GSI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GSI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 GSI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
GSI has purchased the following applications: Stripe Payments for Payment Processing in 2021, Spike AI for Generative AI Platforms in 2024, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GSI is running and its propensity to invest more and deepen its relationship with Stripe , Spike , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GSI revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GSI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GSI Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, GSI implemented Stripe Payments on its website to manage online customer transactions. Stripe Payments is used as the core Payment Processing layer for web checkout and client billing, providing card acceptance, tokenization, and hosted payment flows for customer-facing invoices and order capture.
The deployment integrates Stripe Payments into GSI web checkout, combining client-side tokenization and server-side event handling, with webhook-driven notification for payment events and settlement orchestration. Configuration emphasis is on hosted checkout pages and API-driven charge creation, aligning Payment Processing with billing and accounts receivable workflows for the professional services firm.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spike | Legacy | Spike AI | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, GSI implemented Spike AI to analyze and optimize its website, leveraging Generative AI Platforms capabilities to create persona specific journeys for JD Edwards and NetSuite prospects. Spike AI was applied to improve marketing led lead generation on GSI's United States website and to operationalize website conversion rate optimization.
The deployment used Spike AI's autonomous experimentation and personalization capabilities, instrumenting the website to generate variant content and orchestrate persona tailored journeys. The platform executed automated A/B tests at scale, running the experiment from Aug 10 to Sept 15, and tuned variants to improve click through rates and lead capture. Implementation included configuration of the experimentation engine, variant tuning logic, and conversion optimization workflows.
Operational scope centered on marketing and demand generation functions across the United States site, with persona segmentation aligned to JD Edwards and NetSuite prospect profiles. Integrations were focused on the website and CRO layer, enabling Spike AI to feed optimized variants into existing lead capture flows and marketing lead handling processes.
Outcomes reported in the case study include a 75% increase in conversions driven by Spike AI optimization, alongside documented improvements in CTR and lead capture resulting from autonomous variant tuning. Governance shifted CRO decisioning toward the platform's automated experimentation cycle, streamlining A/B test management and variant selection.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, GSI implemented Hubspot Live Chat on their website to centralize real time customer engagement for the United States based professional services firm. The deployment aimed to capture inbound interest directly from web visitors and surface conversational interactions to internal teams for follow up.
Hubspot Live Chat is used as an application within the Chatbots and Conversational AI category, providing real time messaging, pre chat form capture, automated reply sequences, and persistent chat transcripts. These functional capabilities support standard lead qualification workflows, visitor context capture, and asynchronous follow up when agents are offline.
Operational coverage includes marketing, sales, and client success teams, with the live chat channel acting as the primary web based touchpoint for new inquiries. Governance focused on standardizing routing rules, response templates, and handoff processes between marketing and sales to ensure consistent handling of conversational leads.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GSI
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GSI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GSI IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GSI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GSI Technographics
GSI is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $15.0 million.
GSI operates a diverse technology stack with applications such as
Stripe Payments, Spike AI and Hubspot Live Chat,
covering areas like Payment Processing, Generative AI Platforms and Chatbots and Conversational AI.
GSI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Spike and HubSpot.
GSI recently adopted applications including
Spike AI in 2024, Stripe Payments in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GSI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GSI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GSI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.