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● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

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● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

Guess USA
Location
1444 Alameda Street,
Los Angeles, 90021, CA,
United States
Website
https://www.guessusa.com/
Phone
1 213-765-3100
Artw industry
Retail
Employee
Revenue

Guess USA Technographics

Guess USA Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Guess USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Guess USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Guess USA has purchased the following applications: Mad Mobile Retail Order Fulfillment for Order Management in 2017, Adobe Analytics Cloud for Marketing Analytics in 2021, Akamai CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Guess USA is running and its propensity to invest more and deepen its relationship with Mad Mobile , Adobe Systems , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Guess USA revenues, which have grown to $750.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guess USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Guess USA Tech Stack and Enterprise Applications

Guess USA SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mad Mobile Legacy Mad Mobile Retail Order Fulfillment Order Management SCM n/a 2017 2017
In 2017, Guess USA implemented Mad Mobile Retail Order Fulfillment. The deployment used Mad Mobile Retail Order Fulfillment as an Order Management solution to instrument and standardize retail order capture and fulfillment workflows across Guess USA store operations. The implementation concentrated on Order Management capabilities common to retail fulfillment, including centralized order orchestration, store-level pick and pack processes, reservation and customer pickup workflows, and real-time inventory visibility to support order routing decisions. Mad Mobile Retail Order Fulfillment was configured to provide task lists and fulfillment queuing for store associates, aligning desktop and mobile fulfillment activities with retail operational processes. Governance changes focused on operational workflow standardization and store-level execution, with new procedures for order handling, fulfillment sequencing, and associate task management. The rollout targeted Guess USA retail locations, embedding the Mad Mobile Retail Order Fulfillment application into store operations to unify order processing and fulfillment execution across the company.
Guess USA CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Analytics Cloud Marketing Analytics CRM n/a 2021 2021
In 2021, Guess USA deployed Adobe Analytics Cloud on its public website to centralize measurement for its digital commerce and marketing channels. Guess USA implemented Adobe Analytics Cloud, a Marketing Analytics solution, to capture site behavior, session metrics, and conversion events tied to online merchandising and campaign performance. The deployment emphasized client-side instrumentation and a standardized data layer feeding Adobe Analytics Cloud. Functional capabilities implemented include pageview and event tagging, conversion funnel tracking, e-commerce variable capture, audience segmentation, and dashboard reporting for marketing and e-commerce teams. Operational coverage is the ecommerce storefront and associated content pages, supporting marketing, merchandising, and digital analytics stakeholders. The implementation surfaces through the website front-end into Adobe Analytics Cloud reporting and segmentation, enabling consistent measurement across promotional activity and product merchandising. Governance and rollout focused on tagging governance, a measurement framework, and phased instrumentation managed by digital analytics owners. Controls emphasized naming conventions, event taxonomies, and role-based access to align Marketing Analytics reporting with commercial measurement needs.
Marketing Automation CRM 2020 2020
Guess USA IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akamai Legacy Akamai CDN Content Delivery Network IaaS n/a 2020 2020
In 2020, Guess USA implemented Akamai CDN on its website. Guess USA uses Akamai CDN as a Content Delivery Network to deliver storefront HTML, product images, and media assets while managing edge caching and request routing for public web traffic. The deployment centers on Akamai CDN edge caching, cache-control policy configuration, content invalidation workflows, and TLS termination to handle the Guess USA website delivery stack. Operational scope is focused on the e-commerce front-end and media delivery workflows, with governance organized around cache policies and coordinated content purge and release procedures tied to the website deployment process.
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Guess USA

First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts

Apps Being Evaluated by Guess USA Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Guess USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Guess USA digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Guess USA Technographics
Guess USA is a Retail organization based in United States, with around 7000 employees and annual revenues of $750.0 million.
Guess USA operates a diverse technology stack with applications such as Mad Mobile Retail Order Fulfillment, Adobe Analytics Cloud and Akamai CDN, covering areas like Order Management, Marketing Analytics and Content Delivery Network.
Guess USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Mad Mobile, Adobe Systems and Akamai.
Guess USA recently adopted applications including Adobe Analytics Cloud in 2021, Cloudflare CDN in 2021 and Adobe Marketing Cloud (ex Omniture) in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Guess USA’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Guess USA’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Guess USA technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.