Cincinnati, 45249, OH,
United States
Guide Technologies Technographics
Guide Technologies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Guide Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Guide Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Guide Technologies has purchased the following applications: Zoominfo Platform for Account Based Marketing in 2022, Twilio Sendgrid for Transactional Email in 2020, Hostway for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Guide Technologies is running and its propensity to invest more and deepen its relationship with Zoominfo , SugarCRM , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Guide Technologies revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guide Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Guide Technologies Tech Stack and Enterprise Applications
Guide Technologies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022 Guide Technologies implemented Zoominfo Platform as a core Account Based Marketing capability, deploying the Zoominfo Platform on their website to support targeted prospect identification. The implementation centers on website instrumentation, enabling visitor identification and firmographic profiling through the Zoominfo Platform to align digital engagement with account targeting.
The deployment emphasizes ABM workflows and contact enrichment, with configuration focused on account segmentation, intent signal utilization, and contact discovery consistent with Account Based Marketing practices. Operational scope is marketing and sales aligned, with governance driven by a centralized marketing owner who structured segmentation rules and campaign orchestration for ongoing account prioritization.
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Customer Experience, CRM | CRM |
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2019 | 2019 |
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Guide Technologies PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020 Guide Technologies implemented Twilio Sendgrid as its Transactional Email solution on its public website. The deployment provides the company with a dedicated transactional email channel for customer-facing workflows, including account confirmations, password resets, and system generated notifications tied to web interactions.
The implementation is integrated directly into the website using Sendgrid SMTP relay and API patterns to deliver template driven messages, and it leverages Twilio Sendgrid template management, event webhooks for delivery and bounce handling, and suppression list controls to manage deliverability. Configuration work included sender authentication setup such as SPF and DKIM and centralized template governance to maintain consistent messaging, with engineering and operations owning ongoing template and event handling workflows.
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Guide Technologies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hostway Services | Legacy | Hostway | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013 Guide Technologies began using Hostway for Application Hosting and Computing Services to host its public website. Guide Technologies implemented Hostway to provide externally managed compute, storage, and web server capacity supporting the company's online presence and customer-facing application endpoints.
Deployment centered on hosted web and application stacks provisioned through Hostway, with standard capabilities such as virtual compute, persistent storage, managed DNS, SSL termination, and automated backups consistent with Application Hosting and Computing Services. Configuration included provider control-plane tooling for provisioning and monitoring, enabling the small IT team to coordinate application releases and maintain availability through Hostway's management interfaces.
The Hostway implementation was focused on the company website, centralizing Guide Technologies' web presence and supporting client-facing portals published on that site. Integration points were limited to standard hosting touchpoints such as DNS records and CMS or application deployment pipelines, keeping the implementation scope proportional to a 50-employee professional services firm.
Governance and operational ownership were structured around Guide Technologies' internal IT working with Hostway under a service contract, with workflows organized around provider service level expectations, patching cadence, and monitoring responsibilities. Hostway served as the execution layer for Application Hosting and Computing Services supporting Guide Technologies' online delivery.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Guide Technologies
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Apps Being Evaluated by Guide Technologies Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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