Lehi, 84043, UT,
United States
GuideCX Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by GuideCX and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 GuideCX employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GuideCX has purchased the following applications: G&A ATS for Applicant Tracking System in 2021, Domo.AI for Generative AI Platforms in 2024, Domo.AI Chat for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GuideCX is running and its propensity to invest more and deepen its relationship with G&A Partners , Pendo.io , Domo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GuideCX revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GuideCX intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| G&A Partners | Legacy | G&A ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 GuideCX implemented G&A ATS, the private label Applicant Tracking System offered by G&A Partners via PrismHR Hiring HiringThing as part of G&A's client rollout that year. This deployment followed an existing G&A Partners engagement that began in 2019 to provide benefits, payroll, and new hire onboarding, support that coincided with GuideCX expanding headcount from about 6 to 85 employees and allowed leadership to focus on growth.
The implementation centered on Applicant Tracking System capabilities typical for hiring scale up, including requisition management, candidate tracking, interview scheduling, configurable hiring stages, and offer workflow automation. G&A ATS was positioned to manage the recruiting lifecycle and to create structured handoffs into G&A Partners onboarding processes, with the full application name G&A ATS referenced in operational documentation.
Integration and operational coverage were organized through the PrismHR Hiring HiringThing delivery model provided by G&A Partners, with the ATS functioning alongside G&A payroll and benefits services. The scope of use was across GuideCX recruiting and HR functions in the United States, supporting hiring managers and HR administrators during rapid headcount growth.
Governance and rollout were coordinated by G&A Partners as part of their bundled HR service offering, aligning hiring workflows with existing onboarding and payroll processes. The combined service model and the availability of G&A ATS in 2021 helped GuideCX consolidate hiring and onboarding operations under a single vendor relationship while scaling recruitment activity.
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Benefits Administration | HCM |
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2019 | 2019 |
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Digital Adoption | HCM |
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2024 | 2024 |
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Learning and Development | HCM |
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2019 | 2019 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo.AI | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, GuideCX implemented Domo.AI and Domo Embed to provide customers real time visibility into onboarding projects. The deployment used Domo.AI within the Generative AI Platforms category to add AI chat, generative dashboard creation, and embedded analytics to GuideCX's customer onboarding product and analytics.
The implementation configured AI chat for end customer interactions and internal stakeholders, enabled generative dashboard creation to auto produce client facing onboarding progress dashboards, and embedded analytics via Domo Embed to surface real time metrics inside the GuideCX product. Integration emphasis was on embedding Domo.AI outputs into the product experience and instrumenting onboarding workflows to deliver analytics and conversational insights alongside project status.
The rollout focused on GuideCX's United States customer base and was aligned with customer success and product teams to drive in product adoption. Business functions impacted included customer onboarding, product analytics, customer success, and commercial motions as analytics and generative dashboards were used in sales and renewal conversations. According to Domo, the implementation helped GuideCX increase deal sizes by approximately 20 percent, improve customer retention by about 15 percent, and accelerate its roadmap by enabling generative capabilities and embedded analytics for clients.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo.AI Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, GuideCX integrated Domo to deploy Domo.AI Chat, leveraging Chatbots and Conversational AI to provide self-serve analytics and improve visibility across customer onboarding workflows in the United States. The implementation targets customer success and onboarding teams, surfacing onboarding metrics and engagement indicators for faster operational decision making.
GuideCX centralized onboarding metrics inside the Domo platform and configured Domo.AI Chat to enable natural-language interrogation of those data assets, supporting ad hoc queries and structured dashboard exploration. Functional capabilities implemented include conversational querying of onboarding data, self-serve analytics for frontline users, and standardized metric definitions to ensure consistent answers to common onboarding questions.
Operational coverage is focused on customer success and onboarding functions across the United States, where the conversational layer provides direct access to onboarding metrics without intermediate BI requests. The partnership produced substantially faster data access, reported as approximately 10x faster, and the deployment shifted access to a self-serve model for onboarding teams while centralizing analytics in Domo.AI Chat.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Online Meeting Scheduling | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Lead Generation | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2019 | 2019 |
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