AI Buyer Insights:

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

Guinness
Location
Lakeside Drive Park Royal,
London, NW10 7HQ,
United Kingdom
Website
https://www.guinness-nigeria.com/
Phone
n/a
Artw industry
Consumer Packaged Goods
Employee
Revenue

Guinness Technographics

Guinness Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Guinness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Guinness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Guinness has purchased the following applications: LoopMe Audience and Measurement Platform for Marketing Analytics, Customer Analytics in 2022, Zoho Site24x7 for Application Performance Management in 2020, OneTrust Cookie Consent for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Guinness is running and its propensity to invest more and deepen its relationship with LoopMe , Zoho Corp. , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Guinness revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guinness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Guinness Tech Stack and Enterprise Applications

Guinness CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LoopMe Legacy LoopMe Audience and Measurement Platform Marketing Analytics, Customer Analytics CRM n/a 2022 2022
In 2022, Guinness implemented the LoopMe Audience and Measurement Platform for a UK marketing campaign tied to the Flavour By Fire event. The LoopMe Audience and Measurement Platform, classified under Marketing Analytics,Customer Analytics, was used to drive RSVPs and physical footfall while building a first party audience for future marketing. Implementation emphasized LoopMe's PurchaseLoop audience capability and in flight AI optimisation to dynamically reweight media toward users with higher propensity to sign up. Functional modules deployed included audience creation and segmentation, in flight campaign optimisation, and measurement instrumentation for event signups and click through performance, applied within Guinness's marketing activation workflow. Operational scope covered a UK event marketing program and affected marketing and event operations teams responsible for RSVP management and on site conversion. The campaign delivered explicit measurable outcomes including 42% savings on event sign up costs and improved CTR while producing a persistent first party audience for subsequent targeting and measurement.
Guinness ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Site24x7 Application Performance Management ITSM n/a 2020 2020
In 2020, Guinness deployed Zoho Site24x7 for Application Performance Management to monitor its public website guinness-nigeria.com. Zoho Site24x7 is used to instrument web performance and availability monitoring for the consumer packaged goods company. The Zoho Site24x7 deployment focuses on core Application Performance Management capabilities including synthetic checks, real user monitoring, HTTP and DNS uptime monitoring, centralized dashboards, and alerting for response time and availability. Operational ownership is held by digital and IT operations teams, with monitoring workflows organized around incident detection, escalation, and dashboard-driven troubleshooting for customer-facing web performance.
Guinness TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OneTrust Legacy OneTrust Cookie Consent Governance, Risk and Compliance TRM n/a 2020 2020
In 2020, Guinness deployed OneTrust Cookie Consent on its public website https://www.guinness-nigeria.com/ to address Governance, Risk and Compliance obligations for web privacy and consent management. The OneTrust Cookie Consent implementation is positioned as a customer facing consent management layer, visible as a cookie banner and preference center that captures and persists user consent for cookies across the company website. The deployment configuration aligns with standard Governance, Risk and Compliance capabilities, using OneTrust Cookie Consent modules for cookie scanning and classification, consent banners and preference centers, consent logging and reporting, and script blocking to enforce consent decisions. Operational ownership is centered on web operations, digital marketing, and legal compliance teams, with the implementation creating a centralized consent capture and audit trail for website interactions, and integrating into site-level tag and script control workflows typical of cookie consent platforms.
Governance, Risk and Compliance TRM 2020 2020
Guinness IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
Domain Name System (DNS) IaaS 2018 2018
Guinness CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2013 2013

IT Decision Makers and Key Stakeholders at Guinness

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Guinness Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Guinness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Guinness digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Guinness Technographics
Guinness is a Consumer Packaged Goods organization based in United Kingdom, with around 1300 employees and annual revenues of $300.0 million.
Guinness operates a diverse technology stack with applications such as LoopMe Audience and Measurement Platform, Zoho Site24x7 and OneTrust Cookie Consent, covering areas like Marketing Analytics, Customer Analytics, Application Performance Management and Governance, Risk and Compliance.
Guinness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as LoopMe, Zoho Corp. and OneTrust.
Guinness recently adopted applications including LoopMe Audience and Measurement Platform in 2022, Amazon CloudFront in 2022 and Zoho Site24x7 in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Guinness’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Guinness’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Guinness technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.