Ajman, PO Box 1667,
United Arab Emirates
Gulf Craft Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Gulf Craft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Gulf Craft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gulf Craft has purchased the following applications: Focus RT for ERP Financial in 2007, Hubspot Live Chat for Chatbots and Conversational AI in 2025, Microsoft 365 for Collaboration in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gulf Craft is running and its propensity to invest more and deepen its relationship with Focus Softnet , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gulf Craft revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gulf Craft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Focus Softnet | Legacy | Focus RT | ERP Financial | ERP Financial Management | n/a | 2007 | 2007 |
In 2007 Gulf Craft upgraded to Focus RT, deploying the Focus RT ERP Financial system across its UAE shipyards. The implementation extended Gulf Craft's earlier use of Focus products and targeted improvements in manufacturing throughput, quality control and inventory visibility.
The deployment configured manufacturing, inventory management and quality management modules within Focus RT, instrumenting shop floor processes to provide more real-time production data. Integrations included barcode scanning for inventory and production tracking and biometric systems for workforce attendance and shop floor authorization, enabling point-of-activity data capture and tighter traceability of materials and work orders.
Rollout was phased across Gulf Craft's UAE shipyards with coordinated changes to operational workflows, standardized master data and governance between operations and IT to support shop floor data flows. Gulf Craft later moved from Focus RT to Focus i as part of product evolution, and the Focus RT implementation delivered improved manufacturing visibility, stronger quality control processes and enhanced inventory visibility through more timely production data capture.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2025 | 2025 |
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Web Content Management | Content Management |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2013 | 2013 |
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CRM | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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