Haglofs Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Haglofs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 178 Haglofs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Haglofs has purchased the following applications: Adyen for Payment Processing in 2018, Microsoft 365 for Collaboration in 2015, Pickit Platform for Digital Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Haglofs is running and its propensity to invest more and deepen its relationship with Adyen , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Haglofs revenues, which have grown to $24.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Haglofs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP Financial Management | n/a | 2018 | 2018 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pickit | Legacy | Pickit Platform | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020 Haglöfs implemented the Pickit Platform, a Digital Asset Management application, to centralize seasonal marketing assets and streamline distribution across its global channels. The deployment targeted Marketing and Brand business functions and focused on organizing product and seasonal collections for use by in-house teams, partners and dealers.
The implementation explicitly used Pickit Brand and Pickit Boards to structure assets by season and campaign, establishing curated collections, metadata taxonomy and searchability. Configuration work included cataloging assets into boards, applying brand governance controls and enabling role based access for marketing contributors and external channel users.
Integrations were implemented with Microsoft and Dropbox to support content ingestion and to surface approved assets into productivity workflows and partner distribution points. Operational coverage emphasized marketing and brand teams, while distribution workflows extended asset access to partners and dealer networks.
Governance centered on brand led collections and controlled board access to maintain consistency across channels, with rollout activities described in the vendor case study focused on onboarding marketing teams and provisioning partners. The project increased asset usage and simplified distribution to partners and dealers as reported in the Pickit case study.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2023 | 2025 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
|
2016 | 2016 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
|
2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
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Content Delivery Network | IaaS |
|
2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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