Hannover, 30521,
Germany
Hannover Messe Germany Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hannover Messe Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Hannover Messe Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hannover Messe Germany has purchased the following applications: Python for Apps Development in 2012, b2Match for Event Management in 2025, Matomo Analytics for Marketing Analytics in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hannover Messe Germany is running and its propensity to invest more and deepen its relationship with Python , B2Match , Matomo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hannover Messe Germany revenues, which have grown to $382.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hannover Messe Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Python | Legacy | Python | Apps Development | PaaS | n/a | 2012 | 2012 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| B2Match | Legacy | b2Match | Event Management | Collaboration | n/a | 2025 | 2025 | In 2025, Hannover Messe implemented b2Match to power the Global Innovation Summit 2025 matchmaking. The b2Match deployment served as the Event Management platform for the summit, enabling attendee matchmaking, personalized agendas and one-to-one meeting bookings across the Hannover Messe event in Germany. The implementation focused on functional modules common to Event Management deployments, including attendee profiles and matchmaking configuration, agenda management and session scheduling, pitch session orchestration, and meeting request and confirmation workflows. b2Match was configured to support personalized agendas driven by profile-based recommendations and structured pitch sessions, with built-in scheduling and booking flows to coordinate one-to-one meetings between exhibitors and delegates. Operational ownership rested with events and marketing to support international co-innovation and networking at the fair, and the rollout was scoped to the Global Innovation Summit at Hannover Messe. The deployment recorded several hundred booked meetings during the 2025 summit, and event operations managed session moderation and scheduling governance to sustain matchmaking and pitch session execution. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Matomo | Legacy | Matomo Analytics | Marketing Analytics | CRM | n/a | 2012 | 2012 |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2012 | 2012 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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|
|
Web Content Management | Content Management |
|
2012 | 2012 |
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