Mettmann, 40822,
Germany
Hans Brandenburg Technographics
Hans Brandenburg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hans Brandenburg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Hans Brandenburg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hans Brandenburg has purchased the following applications: Microsoft 365 for Collaboration in 2015, Google Tag Manager for Tag Management in 2018, Pathwire MailJet for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hans Brandenburg is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hans Brandenburg revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hans Brandenburg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hans Brandenburg Tech Stack and Enterprise Applications
Hans Brandenburg Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Hans Brandenburg implemented Microsoft 365 as its Collaboration platform. The small German automotive firm with 10 employees references Microsoft 365 on its website and uses the application to support core team communication and external content surfaces.
Microsoft 365 is configured to address small-team Collaboration needs, using standard capabilities such as cloud email, calendaring, document collaboration, and file synchronization to support sales, operations, and administrative workflows. Administration and user provisioning are managed through Microsoft 365 administration tools, centralizing identity and access control while surfacing selected content via the company website as indicated by the site source.
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Hans Brandenburg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2018 | 2018 |
In 2018, Hans Brandenburg implemented Google Tag Manager on its public website. The Google Tag Manager implementation provides Tag Management capability to centralize client-side tag deployment, using a container snippet embedded across site pages to manage tag firing, triggers, and variables. The implementation supports the company's marketing and digital analytics functions for the automotive website.
Configuration and operationalization focus on container management, tag and trigger configuration, and variable definitions consistent with Tag Management practices, enabling nondevelopment updates to tracking and marketing tags. Operational scope is the company website and associated web channels, with governance and change control managed internally through lightweight processes appropriate to a 10 employee organization. Google Tag Manager remains the control plane for client-side tagging on hans-brandenburg.de.
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Hans Brandenburg PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Hans Brandenburg deployed Pathwire MailJet as its Transactional Email provider on its public website in Germany. The implementation attaches Pathwire MailJet directly to the company website to handle programmatic outbound messaging, establishing a clear Hans Brandenburg Pathwire MailJet Transactional Email relationship for customer facing communications.
The deployment was executed as a lightweight site integration using standard transactional capabilities, including SMTP relay and REST API send paths, template management for consistent messaging, and personalization tokens for dynamic content. Pathwire MailJet was configured to centralize template assets and sending credentials within the website codebase, and to surface delivery events to application logs for operational visibility.
Operational scope is limited to the company website and customer communication flows, with configuration and sending managed by the site owner and small internal team. Governance focused on message templates, suppression handling, and sender authentication to align with Transactional Email best practices, while keeping architecture proportionate to a 10 person automotive business.
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Hans Brandenburg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Hans Brandenburg
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Hans Brandenburg Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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