HappyFresh
16th Floor, Talavera Office Park Jl. Letjend TB Simatupang Kav. 22 – 26, Cilandak,
Jakarta, 12430,
Indonesia
Jakarta, 12430,
Indonesia
62 21 75924733
Professional Services
HappyFresh Technographics
HappyFresh Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HappyFresh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 HappyFresh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HappyFresh has purchased the following applications: Lever by Employ for Applicant Tracking System in 2014, Delyva Multi-Courier Delivery Platform for Delivery Management in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HappyFresh is running and its propensity to invest more and deepen its relationship with Employ , BambooHR , Jobvite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HappyFresh revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HappyFresh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HappyFresh Tech Stack and Enterprise Applications
HappyFresh HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2014 | 2018 |
In 2014, HappyFresh implemented Lever by Employ as its Applicant Tracking System. Lever by Employ is used on HappyFresh's careers site to capture candidate applications and provide a centralized recruiting record for HR and hiring managers.
The implementation centers on Applicant Tracking System capabilities, including job posting and application intake, candidate profile management, pipeline tracking, interview scheduling, and offer workflow orchestration. Lever by Employ is configured to host public job requisitions on the company careers page and to maintain structured candidate pipelines and interview feedback within the application.
Operational coverage includes recruitment activities for HR and hiring teams across HappyFresh, with governance focused on centralized vacancy posting and standardized interview and feedback processes inside Lever by Employ. The deployment aligns the careers website application flow with internal hiring workflows to ensure consistent candidate routing and recordkeeping in the Applicant Tracking System.
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Core HR | HCM |
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2014 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2018 |
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HappyFresh ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Delyva | Legacy | Delyva Multi-Courier Delivery Platform | Delivery Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, HappyFresh integrated the Delyva Multi-Courier Delivery Platform as its Delivery Management solution to automate order processing for its Malaysia operations. The Delyva Multi-Courier Delivery Platform was embedded into HappyFresh Malaysia's delivery stack to connect the online ordering system to third-party couriers and to centralize last mile orchestration for e commerce deliveries.
The implementation configured core Delivery Management capabilities including courier aggregation and delivery orchestration, with automated order intake from the marketplace and programmatic allocation of shipments to aggregated courier partners. Configuration work focused on rules based allocation and dispatch workflows, real time order handoff, and service level parameters to support pick up, routing, and fulfillment sequencing under the delivery orchestration module.
Operational scope concentrated on delivery operations and logistics teams in Malaysia, aligning marketplace order flows with third party courier networks through API based connectors and centralized dispatch logic. Governance centered on operationalizing automated handoffs and delivery allocation policies between marketplace operations and courier partners, and reported outcomes included reduced order processing time and optimized delivery allocation as part of the deployment.
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HappyFresh Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, HappyFresh implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform for internal communication and document collaboration. The deployment established Google Workspace as the central collaboration application supporting corporate email, calendar scheduling, and cloud document editing across the organization.
The Google Workspace deployment included core modules such as Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, and Google Meet, with the Google Workspace Admin console used to configure user accounts and security policies. Standard collaboration workflows like shared drives, real-time document co-editing, and meeting scheduling were enabled, alongside administrative controls for account provisioning and access management.
The implementation is observable on the company website and operates as the primary Collaboration layer that links user identity, email routing, and document storage. The platform was positioned to support business functions that depend on collaboration tooling, including communications, operations, and knowledge work, with centralized account management and policy enforcement.
Governance for Google Workspace was organized through the admin console using group-based access controls and account lifecycle procedures, with configuration focused on secure account provisioning and retention controls. Google Workspace (Formerly Google G-Suite) functions as the enterprise Collaboration backbone for HappyFresh, providing cloud-native collaboration and communication capabilities.
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Collaboration | Collaboration |
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2018 | 2018 |
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HappyFresh CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2016 | 2016 |
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HappyFresh ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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HappyFresh PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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HappyFresh IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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HappyFresh CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at HappyFresh
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Executive | CXO | HR | |
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Head of Human Resources | Director | HR | |
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Regional Organization Manager | Manager | Finance | |
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Apps Being Evaluated by HappyFresh Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HappyFresh IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HappyFresh digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD HappyFresh Technographics
HappyFresh is a Professional Services organization based in Indonesia,
with around 300 employees and annual revenues of $20.0 million.
HappyFresh operates a diverse technology stack with applications such as
Lever by Employ, Delyva Multi-Courier Delivery Platform and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Delivery Management and Collaboration.
HappyFresh has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ, Delyva and Google.
HappyFresh recently adopted applications including
Delyva Multi-Courier Delivery Platform in 2022, Atlassian Jira Service Desk in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HappyFresh’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HappyFresh’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HappyFresh technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.