Harald Nyborg Technographics
Harald Nyborg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Harald Nyborg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Harald Nyborg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Harald Nyborg has purchased the following applications: Microsoft 365 for Collaboration in 2021, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2018, TOPdesk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Harald Nyborg is running and its propensity to invest more and deepen its relationship with Microsoft , Intuit , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Harald Nyborg revenues, which have grown to $357.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Harald Nyborg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Harald Nyborg Tech Stack and Enterprise Applications
Harald Nyborg Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Harald Nyborg implemented Microsoft 365 in the Collaboration category. Their website references Microsoft 365, indicating a cloud SaaS tenancy used as a public facing element of corporate digital channels.
The Microsoft 365 deployment centers on cloud email, team chat, intranet and file storage capabilities, with configurations for Exchange, Teams, SharePoint and OneDrive to support business collaboration workflows. Implementation work focused on tenant configuration, user provisioning, document library structure and collaborative sites that align with merchandising, marketing and internal communications use cases.
Governance emphasized centralized policy controls for access, content lifecycle and user provisioning to standardize collaboration practices across the organization. Operational coverage for Microsoft 365 spans Harald Nyborgs corporate and retail support functions in Denmark, establishing the platform as the primary Collaboration solution for employees.
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Harald Nyborg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, Harald Nyborg implemented Xandr Invest (ex AppNexus DSP) on its website. The deployment uses Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to operate programmatic demand for onsite display and video inventory, and the vendor is Microsoft.
The implementation is executed as a website integrated DSP connecting to the retailer's ad inventory and site tagging to enable real time bidding, campaign management, audience targeting, creative serving, and performance reporting capabilities typical of a Digital Advertising Platform. Operational ownership sits with digital marketing and ecommerce teams, who centralized media buying workflows and campaign governance to manage programmatic buys and creative deployment across the online storefront.
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Harald Nyborg ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Topdesk | Legacy | TOPdesk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, Harald Nyborg implemented TOPdesk as its IT Service Management solution and is using TOPdesk on their website. The web deployment exposes a customer and employee service portal embedded in the public site for self-service ticket submission, status tracking and knowledge access. Implementation scope covered incident and request management, a service catalog for standard fulfillment, and knowledge base publication as core modules.
Configuration emphasized ticket lifecycle orchestration, automated routing rules, priority classification and SLA tracking to support centralized service desk operations across IT and store support teams. Governance introduced standardized workflows and knowledge governance for consistent intake and fulfillment processes, with administrative configuration managed through the TOPdesk application console.
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Harald Nyborg PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Harald Nyborg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Harald Nyborg
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Apps Being Evaluated by Harald Nyborg Executives
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