Folsom, 95630-4706, CA,
United States
Harley Davidson Of Rocklin Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Harley Davidson Of Rocklin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 Harley Davidson Of Rocklin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Harley Davidson Of Rocklin has purchased the following applications: AudioEye for Web Content Management in 2019, Dealer Spike Social Media Marketing for Social Media Management in 2012, Microsoft Azure CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Harley Davidson Of Rocklin is running and its propensity to invest more and deepen its relationship with AudioEye , Dealer Spike , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Harley Davidson Of Rocklin revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Harley Davidson Of Rocklin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AudioEye | Legacy | AudioEye | Web Content Management | Content Management | n/a | 2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dealer Spike | Legacy | Dealer Spike Social Media Marketing | Social Media Management | CRM | n/a | 2012 | 2012 |
In 2012 Harley Davidson Of Rocklin implemented Dealer Spike Social Media Marketing to support Social Media Management and dealer marketing functions. Historical vendor materials and industry press reference Dealer Spike providing social and digital services to the dealership in Folsom, CA, and these sources connect the Dealer Spike website effort to a notable uplift in web leads attributed to the Dealer Spike site.
The Dealer Spike Social Media Marketing deployment included standard Social Media Management capabilities such as content scheduling and publishing, campaign calendar orchestration, audience-targeted post templates, and social analytics for engagement tracking. Module usage for inventory showcase and social content syndication can be reasonably inferred from the dealer's use of Dealer Spike websites and the stated objective of showcasing inventory and increasing web leads.
Operational integration centered on the Dealer Spike website and the dealer inventory feed, enabling social posts to link directly to live inventory pages and to capture web leads into the Dealer Spike digital stack. The implementation served dealership marketing and sales lead capture workflows at the local dealership site in Folsom, CA, aligning social publishing with showroom inventory visibility and online lead generation.
Governance for the program followed a vendor-provided digital services model, with Dealer Spike delivering ongoing social/digital services and content cadence management as referenced in press materials. The explicit outcome reported in source materials is a large uplift in web leads attributed to the Dealer Spike site, linking the Dealer Spike Social Media Marketing implementation to measurable increases in dealer web lead volume.
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
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