Hay-on-Wye, HR3 5AD,
United Kingdom
Hay Festival Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hay Festival and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 31 Hay Festival employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hay Festival has purchased the following applications: Crytek CryEngine for Enterprise Gaming Platform in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Campaign Monitor Email Marketing for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hay Festival is running and its propensity to invest more and deepen its relationship with Crytek , Google , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hay Festival revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hay Festival intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crytek | Legacy | Crytek CryEngine | Enterprise Gaming Platform | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Hay Festival implemented Crytek CryEngine as an Enterprise Gaming Platform to support virtual event staging and interactive audience experiences during its COVID-19 programming pivot. The deployment at this nonprofit cultural festival focused on enabling immersive presentation layers and runtime interaction for festival content and scripted live scenarios. Crytek CryEngine was configured with enterprise gaming platform capabilities such as real-time 3D rendering, interactive scene orchestration, asset pipeline management and runtime interaction layers to enable virtual venue creation and live scene switching. Configuration emphasized content asset management, live scene control and audience interaction tooling consistent with enterprise gaming platform functional workflows. Concurrently, Hay Festival adopted Crowdcast to broadcast its May programme and Book of the Month live Q&As, using Crowdcast for registration, chat moderation and replay access for festival audiences. Crowdcast broadcasts scaled to hundreds of thousands of viewers across dozens of countries in 2020 and introduced high-load conditions during festival peaks, informing live operations and capacity planning for event production. Operational rollout centered on events and live production teams, instituting moderated chat workflows and registration analytics to manage remote audiences. Those moderation and registration processes improved reach and registration analytics despite the initial high-load challenges encountered during the festival.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Campaign Monitor | Legacy | Campaign Monitor Email Marketing | Marketing Automation | CRM | n/a | 2014 | 2014 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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